Marketing Director - Portland

Direct firm’s overall marketing and business development programs, and corporate communications. Facilitate client development through marketing and client services programs. Report to and collaborate with the firm’s Marketing Committee.

Duties and responsibilities include, but are not limited to:

1. Design, implement, and facilitate an annual Marketing Plan for the firm. Support and facilitate the development and implementation of practice and industry groups and individual attorney marketing plans.

2. Plan and administer the firm’s Marketing Operations Budget, including tracking spending and assessing ROI to evaluate the effectiveness of the firm’s business development and marketing efforts.

3. Oversee Marketing Sponsor ships including:

• Analyzing strategic value
• Assisting attorneys in filling tables
• Managing sponsorship benefits such as ads, logos, signage, etc.

4. Manage Client Relations, including:

• Client satisfaction interviews
• Client development activities
• Selecting and sending client gifts

5. Manage firm’s RFP Process, including crafting compelling proposals and pitches for new business; participate in planning and mock pitches.

6. Manage Business Development activities, including:

• Assisting attorneys with individual marketing/rainmaking plans
• Assisting attorneys with rainmaking activities such as placing articles, scheduling CLEs, and coordinating events
• Assisting attorneys with attempts for membership in invitation-only professional organizations, such as the American College of Trial Lawyers, American Board of Trial Lawyers, and Young Presidents Organization
• Coordinating memberships and attendance at all professional organizations to ensure firm visibility in local and state professional organizations
• Assisting attorneys with strategic planning for client presentations, beauty contests, etc.
• Offering coaching for prospective client meetings, presentations, etc.
• Managing and executing the Key Accounts program
• Providing coaching to shareholders and associates on successful BD techniques
• Conducting research using analytical tools on prospective clients

7. Oversee Corporate Communications and Advertising activities including:

• Public relations efforts such as writing and submitting press releases
• Identifying opportunities for attorneys to be highlighted in the media
• Submitting and managing award programs
• Design and place print and digital advertisements in media

8. Plan, promote, and coordinate all Marketing Events held at the firm, including:

• Receptions
• Fundraising events
• CLEs for outside attendees
• Annual open house in April

9. Execute Marketing and Branding Initiatives aligned with the firm's strategic objectives, particularly in digital and social media channels.

10. Oversee the firm’s Digital Marketing efforts including:

• Website
• Attorney bios
• Attorney blogs
• Social media marketing

11. Manage the firm’s Timbers and Thorns tickets to ensure they are strategically used for business development purposes.

12. Support attorneys in identifying and pursuing Visibility Activities such as:

• Speaking engagements
• Writing opportunities
• Seminars and CLEs
• Conferences

13. Support the Marketing Committee and assist in developing committee meeting agendas. Create a bi-monthly report for shareholders on upcoming conferences, events, and sponsor ships.

14. Oversee client intake processes for new clients who contact the firm via the website and calls to the front desk.

Education:

College degree in marketing, business, or a related field.

Experience:

At least five years in a marketing director or manager role within a professional services environment. Strong leadership and consensus-building skills; marketing management and strategic planning experience; a proven track record in…