Product Marketing Manager

We’re in the financial services industry, but we’re not a bank. We’re in the “people” business. Inspired by the credit union philosophy of “people helping people,” we’ve developed a strong and growing tradition of investing in our employees, our members, and our community.

OnPoint is the largest community owned credit union in Oregon – and we’re growing! Our growth provides great opportunities for you to reach your personal and professional goals. We value enthusiasm, commitment to outstanding performance, and providing opportunities to truly make a difference. If you are looking to join a team of dedicated, collaborative, and passionate individuals, OnPoint is looking for our next Product Marketing Manager.

We invite you to explore and grow your career with us!

The Product Marketing Manager is the primary marketing partner to OnPoint’s lending, deposit, and ancillary product owners, responsible for driving measurable, profitable growth across the product portfolio. This role translates business objectives into clear go-to-market strategy, defining target audiences, positioning, messaging direction, and success metrics, and serves as the connective tissue between business line stakeholders and the marketing team.

The Product Marketing Manager owns and continuously improves Marketing’s Business Partner Model. While multiple marketing team members may maintain assigned stakeholder relationships, this role establishes the frameworks, standards, tools, and operating rhythms that create a consistent stakeholder experience and ensure business priorities are translated into actionable marketing direction. This role will also directly own assigned stakeholder relationship(s).

Under the direction of the Director, Creative & Brand Services, this role blends product strategy, storytelling, performance marketing, and analytics. The ideal candidate is equally comfortable shaping a compelling value proposition and using insights from core systems, CRM platforms, digital analytics tools, and business intelligence dashboards to guide decisions. This position drives product growth, portfolio penetration, member acquisition, cross-sell performance, and campaign ROI, using member insight and data as the foundation for every decision.

The Product Marketing Manager leads OnPoint’s Stakeholder & Product Marketing Work Group, ensuring marketing stays aligned to the business and that product messaging remains a reliable source of truth. As a highly analytical, strategically minded owner of outcomes, this individual is a strong communicator who moves fluidly between executive-ready recommendations and hands-on collaboration with creative, digital, analytics, and campaign teams.

• Serve as the primary marketing contact for assigned business lines, partnering with product owners to understand goals, priorities, portfolio performance, and growth opportunities.
• Own and continuously improve Marketing’s Business Partner Model, including the frameworks, standards, tools, and operating rhythms used to manage stakeholder relationships across the department.
• Guide and support marketing team members who own assigned stakeholder relationships to support consistent communication and service standards.
• Maintain a holistic view of stakeholder priorities across business lines to identify cross-functional opportunities, redundancies, dependencies, and enterprise-level marketing needs.
• Develop stakeholder engagement processes that improve visibility, alignment, prioritization, and communication between marketing and business partners.
• Translate business needs into clear marketing direction, developing structured business briefs that define objectives, audiences, value propositions, key messaging, and…