Apparel Sales Manager

Join the Snow Peak Team

The Snow Peak Person is both an outdoor enthusiast and a passionate creative. They believe in their talents and capabilities, are thoughtful in their approach, and have a deep appreciation for their work and the world around them. Snow Peak People don’t shy away from growth or new challenges; they’re team players who prioritize connection and communication—and they’re serious about play.

At Snow Peak, we create products and experiences that inspire people to reconnect with nature and with each other. We believe time outside isn’t just a pastime—it’s essential. Our team is driven by curiosity, collaboration, and a shared commitment to craftsmanship, adventure, and discovery.

• Share a passion for the outdoors and recognize the role it plays in enriching people’s lives.
• Express curiosity and creativity by taking initiative and being resourceful.
• Understand your effect—how your contributions shape the team, the customer experience, and the Snow Peak community.
• Make a memorable impact by being approachable, respectful, responsible, and joyful.
• Value all people for their skills, experience, and unique perspectives.

The Wholesale Sales Manager for our apparel line carries out our wholesale sales strategy, manages key account and sales agency relationships, and builds the systems that support successful selling. Working with the Sales Director, this role is responsible for making apparel wholesale run effectively and profitably.

FLSA:
Exempt

Status:
Full Time, Benefit Eligible

Compensation: 85k-110k/yr

Reports To:

Sales Director

Schedule:

Weekend work is occasionally required. This position will travel frequently throughout the year (up to 50% of the time) for trade shows, sales events, and key account meetings.

• Work with Sales Director and Executive team to carry out B2B apparel sales strategy, including distribution approach, account segmentation, key account identification, and tradeshow presence
• Develop and refine key messages and product focus for each target segment
• Plan and execute markdown cycles and outlet strategy for past seasons
• Set and track sales targets for apparel accounts by rep group and by season in collaboration with Sales Director

• Work with Snow Peak Headquarters in Japan to determine product assortment and key styles for focused selling
• Build and maintain systems to coordinate the tools and materials sales reps need to sell effectively, from sample distribution to order management platforms
• Attend trade shows and key account line showings to support order generation
• Own apparel forecasting process, creating forecasts based on product and account strategies and meeting deadlines set by Snow Peak Headquarters in Japan

• Assign and manage territories with Sales Director and monitor performance against targets
• Own relationships with key accounts and sales agencies, setting direction, targets, and key actions
• Plan and run key account meetings, including assortment planning and identifying growth opportunities
• Design and deliver onboarding and training programs so sales agencies can sell effectively
• Develop and implement sales enablement initiatives to improve apparel sales organization effectiveness and monitor results
• Maintain regular contact with reps and accounts, serving as point of escalation when issues need resolution
• Manage changes in rep group structure, including onboarding when reps join or transition
• Serve as primary contact for key accounts within territories
• Coordinate marketing materials and assets to support campaigns
• Maintain regular contact and make periodic market visits with strategic customers and distribution partners
• Understand customer needs and recommend appropriate products
• Sell products, new items, and promotions to distribution partners and strategic customers
• Respond to customer needs and solve problems quickly, working with internal teams as needed
• Track sales performance and develop strategies to improve category results
• Lead monthly, quarterly, and annual category analysis,…