ICON Sales Manager

LeMans Corporation promotes racing through its campaign WE SUPPORT THE SPORT®, helping to drive consumers to dealerships, while entertaining its dealers through hospitalities at the events it sponsors. LeMans Corporation d/b/a Parts Unlimited and Drag Specialties sells to over 20,000 dealerships worldwide. We continue to expand our service territory with our sister companies, Parts Canada, and Parts Europe, and our wholly owned house brands:
Thor, Moose, Icon, Slippery, Z1R, Arctiva, and AMS.

We have an immediate opening at Icon for an experienced Sales Manager!

The Icon Sales Manager is responsible for the planning, management, and implementation of all sales programs across the brand, ensuring alignment with strategic objectives and ROI goals. This position is responsible for leading and executing sales initiatives that drive brand growth and performance. The Icon Sales Manager is the brand’s sales ambassador- guiding the internal team, with a deep knowledge of the domestic motorcycle dealer network and is the primary point of contact for sales-related initiatives across departments and partners.

• Leads and manages the Product Specialist team to achieve sales targets, Industry relations, and enhance brand presence
• Develops and executes strategic sales programs to maximize opportunities across markets
• Analyzes ROI and performance metrics to optimize sales efforts and drive growth
• Establishes and maintains the brand’s sales identity and standard for execution
• Conducts impactful, informative product presentations to internal teams, dealers, and external partners
• Represents the brand at trade shows, promotional events, and key industry functions
• Hosts dealers and engages consumers at events to strengthen relationships and loyalty
• Collaborates with purchasing, distribution, and off-site management to ensure alignment on product sell-in, inventory, and sell-through strategies
• Develops sales tools such as program sheets, POP materials, and dealer-facing collateral
• Maintains and distributes sales event calendars and updates stakeholder accordingly
• Collects, reviews, and summarizes sales data, dealer feedback, and consumer insights
• Organizes and maintains account information; generates reports for internal use
• Partners with marketing, product design, and operations teams to provide field insights for strategic planning
• Serves as liaison between the sales team and brand leadership, ensuring consisten messaging and shared goals
• Delivers market research and trend analysis to influence product development and category planning
  
  Maintains strict confidentiality
• Performs other duties and/or tasks as assigned

• Strong understanding of the powersports industry and its core consumer base
• Proven ability to manage teams, lead initiatives, and drive results
• Persuasive and professional in all areas of interactions
• Strong knowledge of Microsoft Office Suites
• Excellent analytical and problem-solving skills
• Ability to work independently and collaboratively in a fast-paced environment
• Exceptional interpersonal, integrity, and verbal and written communication skills
• Excellent organizational skills

• Bachelor’s degree in Business, Marketing, or related field – or equivalent experience
• 4-6 years of Sales experience in the powersports or action sports industries
• Ability to participate in key riding events
• Travel required up to 40% of the time
• Valid Driver’s License
• Access to high-speed internet to be available during work hours through the company’s communication channels

• Must be able to sit/stand/walk for 7+ hours a day
• Must be able to read from a screen
• Must be able to position self to merchandise and move products
• Must be able to communicate verbally and written
• Must be…