VP, Retail Media

Open position in Swell office locations;
Portsmouth, NH, St Louis, MO, Kansas City, MO, Minneapolis, MN, Columbia MO or Dallas, TX;
Hybrid work schedule

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

Swell Media is looking for a rare type of retail commerce and Retail Media Networks (RMN) leader.

Someone who doesn't need platform reps to tell them what to do. Someone who understands not just what to do across major marketplace algorithms and retail media platforms, but why it works, when it works, and how to adapt when retail dynamics shift.

Brands look to you to help them with their retail strategy, content, and marketing plan execution.

The person we're looking for has spent 10+ years deep in the trenches scaling brands across 3rd party marketplaces like Amazon, as well as traditional retail ecommerce powerhouses like Walmart, Target, Kroger, and Home Depot. You've managed accounts where millions of dollars in inventory and ad spend are on the line. You've navigated 1P vendor relationships, 3P seller environments, shifting retail algorithms, and crowded ad auctions, and you've figured out how to win anyway.

You'll join an integral, seasoned team that has partnered with 100+ brands and maintains a vibrant roster of active clients. This is a focused, hands-on group of ad professionals, retail commerce specialists, and project managers. As part of Swell's broader Digital Marketing group, you will also collaborate directly with our team handling DTC, Social Media, and overall go-to-market strategies.

You're equal parts strategist, operator, and teacher.

People come to you when commerce growth plateaus.

Clients trust you when retail negotiations and ad efficiency get difficult.

Teams follow you because you've actually done the work.

This isn't a "manage from a distance" leadership role. You'll lead the agency's most important retail relationships, mentor the next generation of commerce and RMN specialists, and remain deeply involved in solving the hardest retail growth challenges our clients face.

You'll oversee strategy across complex retail environments:

Marketplace platforms (Amazon 1P & 3P, Walmart 1P & 3P, Target 1P & 3P)

Traditional retail ecommerce sites (Kroger, Home Depot, etc.)

Multi-channel retail media networks

High-growth product brands and omnichannel organizations

Total commerce revenue growth and marketplace market share

Retail ad spend efficiency (ROAS/iROAS) and TACoS optimization

Digital shelf visibility, buy-box health, and inventory productivity

Unified retail strategy across 1P vendor and 3P seller models

You should possess deep expertise in:

Amazon (1P Vendor Central & 3P Seller Central)

Walmart (1P & 3P / Walmart Connect)

Target (1P & 3P / Roundel)

Retail Media Networks (Kroger Precision Marketing, Home Depot Media Network, Instacart, etc.)

Automation & Optimization Tools (Pac Vue, Opmtyzr, etc.)

Retail campaign architecture and bid management automation

Share of Voice (SOV) and digital shelf positioning

Content optimization, catalog management, and detail page conversion drivers

Retail media DSPs and off-site retail ad extensions

Inventory forecasting, margin protection, and chargeback prevention

You know how to connect retail media to holistic business outcomes:

Experience integrating retail media with broader DTC, Paid Social, and go-to-market initiatives

Advanced retail analytics, clean room data, and incrementality testing

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