Store Manager, Retail & Store Manager

Belstaff was created by and for independent spirits. We know what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.

Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.

Belstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race‑car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours:
An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.

Our Retail Stores form a fundamental part of the Belstaff brand/business and the role of Store Manager is pivotal in ensuring the success of each store.

The overall role of Store Manager is to ensure all sales opportunities are maximised and operating costs are managed to drive profitability across the store. The Store Manager must ensure that the Store delivers sales targets, industry‑leading customer service as well as delivering effortless, smooth daily operations across the Store. Strong relationships with Head Office, clients and the local business community must also be built and maintained.

• Create a client centric culture within the Store.
• Lead by example in demonstrating clients are the main focus at all times.
• Set a Belstaff standard that exceeds the benchmark for customer service within the luxury/premium retail industry.
• Ensure store deployment is focused on meeting client traffic and operational demands.
• Ensure the team are fully conversant with the history and current direction of Belstaff, all product and collections and use this information effectively when communicating with clients.
• Pre‑empt and respond to client needs in order to excel in service standards.
• Deal with client complaints efficiently and effectively in line with Company policy and to ensure client expectations are exceeded.
• Ensure efficient after sales service is maintained.

• Achieve store sales targets on a daily, weekly, monthly, quarterly and annual basis.
• Monitor weekly and monthly product sell‑through, assessing trends of best sellers and reacting to stock levels in the store. Monitor and react to slow‑moving stock while providing commercial solutions.
• Report daily, weekly and monthly to Head of Retail on sales patterns, best sellers, sales by employee and propose actions based on business trends to enhance performance.
• Achieve KPI targets and personal objectives set monthly as well as annually during performance review.
• Optimise sales by ensuring the team consistently attracts new clients and develops the existing client base of Belstaff.
• Encourage the team to demonstrate an entrepreneurial flair for the selling process in order to achieve the above.
• Ensure the team proactively captures customer data after each sale in line with company policy.
• Maintain and update client data continuously in the store, ensuring details are stored in line with company policy and GDPR.
• Ensure stock levels are maximised on the shop floor, with all items clearly priced and labelled to company standard.
• Promote key products and remain up to date on current press and editorial to assist with client enquiries and team communication.
• Assist in planning and coordination of in‑store promotional events.
• Oversee training and coaching to ensure all sales consultants achieve and maintain the above sales standards.
• Motivate and actively encourage all sales consultants to meet targets.
• Make a significant personal contribution to the sales targets of the store.

• Drive productivity and profitability across the store by analysing conversion rates, sales, UPT, ATV, customer data capture to…