Retail Store Manager

Vintage Threads is the UK’s leading pre loved premium retailer, with flagship stores in London, a concession in Selfridges, and a newly opened store in Amsterdam. With further European expansion planned throughout the year, this is a key leadership role within the business.

The Covent Garden store is our strongest retail location and plays a critical role in setting the standard for the wider estate. The Store Manager will be responsible for leading a high performing team, driving conversion and elevating product presentation while delivering an exceptional customer experience.

This role requires a hands on leader who is commercially sharp, people focused, and deeply invested in improving store performance week on week.

• Own and drive store performance with a strong focus on conversion, average transaction value, and sell through
• Analyse weekly trade performance and take clear actions to improve results
• Lead weekly Monday trade calls with prepared insights, challenges, and opportunities
• Implement commercial initiatives agreed with the General Manager and wider leadership team
• Ensure the store consistently delivers against sales targets and KPIs

• Own the product strategy at store level, ensuring stock is well balanced, relevant, and commercially strong
• Elevate product presentation and merchandising to maximise conversion and customer engagement
• Lead weekly Wednesday store walk throughs, ensuring standards are met and opportunities are actioned
• Work closely with buying and operations teams to feedback on product performance and customer demand

• Lead, motivate, and develop a team of 8-10 people
• Create a positive, high performance store culture aligned with Vintage Threads values
• Recruit, onboard, train, and retain top retail talent
• Deliver regular feedback, coaching, and performance reviews
• Build clear succession plans within the store team

• Champion an authentic, welcoming, and knowledgeable customer experience
• Ensure the team delivers expert product knowledge and styling advice
• Handle escalated customer issues with confidence and professionalism
• Build strong relationships with repeat customers and local community, utilising our CRM system

• Oversee all day to day store operations
• Manage rotas and labour efficiency
• Ensure all health and safety, security, and compliance standards are met
• Maintain stock accuracy through effective stock control and stocktakes
• Ensure smooth delivery processes, replenishment, and back of house organisation
• Act as the main point of contact for the store in the absence of the General Manager

• Proven experience as a Store Manager or strong Assistant Manager in a high volume or premium retail environment
• A strong commercial mindset with experience improving conversion and sales performance
• Confident people leader with a track record of developing teams
• Strong visual and product instinct with attention to detail
• Organised, proactive, and calm under pressure
• Passion for vintage, fashion, and sustainable retail
• Comfortable operating in a fast growing, evolving business

• Monthly performance based bonus
• £70 wellbeing allowance per month
• £150 clothing allowance and generous staff discount
• Opportunity to grow with the business as we expand across Europe

• Mid-Senior level

• Full-time

• Sales and Business Development
• Retail Apparel and Fashion