Email Marketing Specialist

Position Overview

Here at Alien Gear Holsters, we are the leading brand in a vastly growing category. AGH is seeking an eCommerce Email and SMS Specialist who will work as a member of our marketing team, reporting to the Director of E-commerce. This role will support our fast-growing e-commerce business and gain valuable experience in DTC marketing, e-commerce, and customer engagement.

• Strategize, build, and execute weekly email campaigns and make updates to existing email flows.
• Optimize all email flows.
• Work with the Social Media, graphics, and copywriting team to ensure email, web and social communications are aligned.
• Use the Klaviyo email platform and Slicktext SMS platform to manage the email & SMS calendar including buildouts and scheduling.
• Utilize platform data to identify key segments of consumers that can be re-targeted in unique ways to drive incremental revenue to the business and increase customer lifetime value.
• Track email & SMS data to maximize campaign performance, aiming for engagement, conversion, revenue, and growth goals.
• Stay on top of the competitive email landscape as well as email trends and best practices.
• Report on findings to the team for visibility and awareness.
• Work cross-functionally to troubleshoot and resolve issues as they arise.
• Special projects as assigned.

• Bachelor's Degree in marketing or related field.
• 2 - 4 years of experience in Email and SMS.
• Proficiency in key design tools such as Adobe Creative Suite (Photoshop & Illustrator), milanote, Figma, and canva.
• Proficient in Microsoft Office (Outlook, Word, and Excel), and Adobe Acrobat.
• Solid interpersonal skills with the ability to work effectively in a collaborative team environment.
• Strong grammatical skills, copywriting experience a plus!
• Multi-tasker who works well with defined deadlines.
• Excellent attention to detail.
• Must be relentless in maintaining a high level of quality throughout their work.
• Highly organized and calendar driven, with the ability to handle many competing priorities.
• This is expected to work Monday - Friday in the office. No relocation. No work from home.

• Cultural fit.
• Industry knowledge and/or experience is a plus.
• Highly motivated, organized individual with ability to prioritize multiple projects and deadlines.
• Self-starter who can identify new opportunities, analyze a problem and develop tactics/strategies to drive growth.
• Outstanding communication and customer contact skills required.
• Ability to work well in a team environment under tight deadlines.

• Competitive Salary within $60,000-$65,000
• Employee discounts on industry products
• Opportunity for growth and advancement within the company