Trade Marketing & VM Manager

Create Joy. Protect Wildlife. Build for Growth.

At Elizabeth Scarlett, we exist to create joy, inspire wonder, and protect wildlife - using art and design to connect people to nature, and to one another. By 2030, our goal is to have contributed over £2 million to wildlife conservation.

As our Trade Marketing & VM Manager, you will join a team that leads with kindness, dreams big and takes action together, owning how Elizabeth Scarlett shows up in every wholesale partner's space - from sales tools, VM displays and our B2B Shopify site and Klaviyo newsletters, to trade shows and events across the UK and US.

Reporting to: Head of Sales

Hybrid: 1 days per week in Potters Bar, 1 day national travel to partner sites and trade shows

Employment type: Full Time

A large part of Elizabeth Scarlett's growth runs through our wholesale partners - and every stand, display, and trade show is a chance to win a customer we'd never reach otherwise. This role owns that physical brand experience end to end.

This is your chance to shape how premium doors like John Lewis and Fortnum & Mason experience the brand from day one, and turn a fixed trade marketing budget into activations that pay for themselves in new customers.

1. Own Events, Trade Shows & Brand Activations

• Brief, budget, source suppliers for, staff and deliver trade shows and events end to end - form concepts through to on-site execution.
• Report post-event ROI so we know what each show or activation actually returned.
• Plan and deliver brand activations with key retail partners, framed as customer‑acquisition moments.
• Build the seasonal activation plan that keeps partner‑facing activity on‑brand and in‑season.

2. Own VM, POS & Showroom Kit

• Design, source and roll out best‑in‑class VM displays and POS across every wholesale partner.
• Own the showroom , samples and seasonal refreshes, keeping them a true reflection of the brand.
• Build and maintain a black book of suppliers, fabricators and printers who can deliver at pace.
• Represent Elizabeth Scarlett in person at trade shows, showroom visits and partner sites as a confident brand ambassador.

3. Own the Trade Marketing Calendar, Budget & Sales Tools

• Managing Trade Marketing spend to given budgets
• Create VM guidelines, training decks and selling videos that help new premium doors launch well.
• Manage the B2B Shopify site and build commercial trade newsletters in Klaviyo .

4. Own US Trade Marketing

• Adapt the trade marketing calendar, VM/POS approach and activation plan for US retail partners alongside the UK.
• Navigate different US retail cultures, timelines and partner expectations.
• Build US‑specific supplier and partner relationships as the market grows.

1. Mindset

• A display is never just a display. Whether it's a stand, a POS unit or a showroom shelf, you see every as a piece of the Elizabeth Scarlett story - not a box to tick off a list.
• Resourceful by nature. No display yet? Is a partner's space awkward? You'll take it in your stride and find a way to make it happen.
• An end-to-end owner, not a hand-off artist. From the first concept - through sourcing, budget, logistics and the on‑site set‑up, you’re proud to take full ownership
• An eye for design, a head for numbers. Beautiful ideas, tight budget? You'll find the version that works for both, sell‑in and sell‑through included.

2. Must-have skills

• Confident in Adobe Creative Suite (Photoshop) and Figma for high‑quality trade marketing assets.
• Experience with Shopify and Klaviyo .
• Full UK driving licence , with flexibility to travel nationally at least 2 days a week.
• A portfolio of creative, brand‑led work
• Comfortable owning a budget and building a supplier network from scratch.

3. Nice-to-have

• An existing black book of…