Marketing Specialist

The Loughin Real Estate Group is seeking a hands‑on Marketing Specialist to fully own and execute our company's marketing plan from beginning to end. This role is ideal for someone who has managed marketing inside a SMALL BUSINESS, thrives on structure and accountability, and understands how marketing directly supports our listings, clients, and business growth. The role is highly execution‑focused, requiring strong organization, attention to detail, and the ability to manage multiple initiatives simultaneously.

• $60,000 annually
  , based on experience
• Performance‑based bonus opportunities
• Paid Time Off, 401(k), Health Insurance
• Opportunity for growth as the team scales

• Marketing Strategy & Ownership
  • Own and execute the team’s complete marketing strategy across print, digital, video, and social.
  • Build, document, and improve marketing systems, workflows, and timelines.
  • Manage marketing calendars, priorities, and budgets.
  • Ensure brand consistency across all marketing materials and platforms.
  • Create templates, processes, and repeatable marketing systems.
• Video, Social Media & Content
  • Lead all video marketing from planning through posting.
  • Create content outlines and scripts for video shoots.
  • Coordinate videography, editing, and publishing schedules.
  • Manage social media platforms, including Instagram, Linked In, Facebook, You Tube, Tik Tok, and Google.
  • Develop and execute monthly content calendars.
  • Monitor engagement and performance across platforms.
• Listing & Transaction Marketing (with Transaction Coordinator)
  • Manage all marketing associated with listings from pre‑listing through closing.
  • Coordinate photography, videography, staging, signage, and print materials.
  • Prepare listing presentations, packets, feature sheets, flyers, and mailers.
  • Execute “Coming Soon,” active listing, and sold marketing campaigns.
  • Track listing marketing assets, signage, and lockboxes.
  • Prepare market reports and support listing communications.
• Lead Generation, CRM & Campaigns (with Director of Lead Generation)
  • Build and manage lead capture and nurture campaigns.
  • Execute email newsletters, drip campaigns, and follow‑up marketing.
  • Administer CRM and marketing technology systems.
  • Track inbound leads, referrals, and marketing performance.
  • Support collaboration between marketing and lead generation efforts.
• Reporting & Performance Tracking
  • Track KPIs across marketing channels, listings, and lead sources.
  • Produce regular marketing and ROI reports.
  • Analyze performance data and adjust strategy as needed.
  • Ensure marketing efforts are results‑driven and measurable.

• 3–5+ years of marketing experience in a small business environment.
• Owned marketing from strategy through execution and reporting.
• Real estate marketing experience (preferred).
• Highly organized, systems‑oriented, and detail‑focused.
• Can manage multiple projects and deadlines simultaneously.
• Strong written and verbal communication skills.
• Proactive, accountable, and solutions‑oriented.

• Social media platforms (Instagram, Linked In, Facebook, You Tube, Tik Tok).
• Video workflows and short‑form content production.
• Canva and marketing design tools.
• Email marketing platforms and CRM systems (FUB).
• Google Workspace.
• Analytics, reporting, and KPI tracking.
• Paid ads, SEO, and Meta marketing funnels.