Media Marketing Communications Manager

Hudson River Housing improves lives and communities through housing with compassion and development with vision. We are dedicated to building strong, sustainable communities by developing and preserving quality affordable housing and helping families and individuals obtain and maintain housing through education, advocacy, and support services. We are a committed group of people from all backgrounds who care deeply about our community and want to make it a better place.

The Marketing, Communications, & Media Manager designs and executes HRH's multi-channel communication strategy across websites, social media, search engines, and printed materials. This role ensures all public-facing content is accurate, timely, and aligned with the organizational brand. A central focus is gathering and producing impact stories to drive digital engagement, build a loyal social media following, and directly support fundraising and community initiatives.

• Support in the preparation and distribution of org-wide communications materials, including the annual report and other impact reporting.
• Work with Fundraising and Events Coordinator, Director of RD to develop strategies to increase community and industry awareness of the organization and its mission through the development and implementation of a communications plan that will guide paid and non-paid media.

• Omnichannel Management: Create, curate, and manage high-quality content for the website, social media networks, search engine campaigns, and printed collateral.
• Brand Stewardship: Ensure all public-facing materials maintain a consistent, accurate, and professional organizational voice.
• Impact Storytelling: Gather, write, and produce compelling impact stories that highlight the core mission of HRH to increase community interest and engagement.

• Fundraising Alignment: Partner closely with the Fundraising and Events Manager to leverage impact stories for donor engagement, campaign assets, and fundraising initiatives.
• Community Engagement: Coordinate with the Community Development Manager to build narratives that support local outreach and foster deep public connection.
• Executive Strategy: Collaborate directly with the Director of Resource Development and Communications to build overarching strategic plans and streamline both internal and external organizational communications.

• Data Monitoring: Track, monitor, and analyze website traffic, social media metrics, and overall campaign analytics.
• Strategic Optimization: Use key performance metrics to evaluate what drives engagement and adapt marketing strategies based on data insights.
• Market Analysis: Conduct regular market research to analyze industry trends, competitor/peer behavior, and target audience demographics to uncover new growth opportunities.

• Newsletter: Prepare and send a monthly newsletter highlighting program successes, upcoming events, and ways to get involved.