Marketing Specialist

Join to apply for the Marketing Specialist role at Anderson

Location:

San Diego, CA (Hybrid)

Department:
Marketing

Reports to:

VP, Business Development & Marketing

Status:
Full-Time | Exempt

About

The Role

We’re looking for a hands‑on, execution‑driven Marketing Specialist to help bring high‑quality, multi‑channel marketing programs to life. This role is ideal for someone who thrives in a fast‑paced environment, is highly organized, AI‑savvy, and enjoys owning projects from concept through delivery.

You’ll play a critical role in executing campaigns across digital, content, social, email, web, and direct mail channels—partnering closely with marketing leadership, sales, vendors, and internal creative teams.

This is a hybrid position based in San Diego.

What You’ll Do Campaign Execution & Project Management

• Execute day‑to‑day marketing tasks across email, social, content, landing pages, and direct mail
• Manage workflows, timelines, dependencies, and deliverables across multiple campaigns
• Maintain content calendars, campaign schedules, and project documentation
• Flag risks early and proactively communicate solutions
• Support agile marketing operations across concurrent initiatives

Content, Digital & Creative Support

• Publish and optimize content across email, social, blogs, landing pages, and internal channels
• Produce digital and print‑ready assets using Canva and templates (social graphics, presentations, event materials, etc.)
• Ensure consistent messaging and brand execution across all touchpoints
• Support website updates, SEO efforts, and digital performance insights

Events, Communications & Hospitality

• Support event promotion and materials development
• Develop internal communications and employee‑facing marketing assets
• Provide hospitality support for in‑house meetings and internal events

Budget & Operational Support

• Track budgets, vendor spend, and invoices
• Maintain accurate expense documentation and reporting
• Track actuals against estimates and flag discrepancies

Collaboration & Reporting

• Partner with Sales and Marketing leadership on campaign execution
• Support RFPs and sales materials as needed
• Monitor and report on email engagement, social performance, direct mail results, and landing page metrics
• Assist with campaign reporting and optimization insights

Requirements What We’re Looking For Experience & Education

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred)
• 2+ years of hands‑on, execution‑focused marketing experience
• Experience executing campaigns across multiple channels, including email, social, direct mail, and digital

Skills

• Exceptional attention to detail and organization
• Strong written communication and storytelling skills
• Comfortable working independently and managing priorities
• AI‑enabled and digitally fluent
• Proficiency with Hub Spot, Canva, Microsoft Office, project management tools, and collaboration platforms

Bonus Points

• Experience with vendor and expense tracking
• Familiarity with SEO, conversion optimization, and marketing analytics
• Curious, proactive, creative, and energized by fast‑moving environments

Why You’ll Love This Role

• High‑impact, execution‑focused role with real ownership
• Exposure to multi‑channel campaigns and modern marketing operations
• Collaborative environment with room to grow
• Opportunity to work closely with senior marketing and business development leadership

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