Digital Marketing Specialist

About Henry Schein
As the largest provider of health care products and services to office‑based dental and medical practitioners, Henry Schein Inc. understands what it takes to be successful. Ranked first in its industry on the Fortune World's Most Admired Companies list, we set ourselves apart through our culture. Our culture is defined by values such as mutual responsibility, ethical behaviour, creativity, and open communication.

Approximately 25,000 Team Schein Members worldwide help us thrive as a leader in our industry.

General Summary
Exciting opportunity with Henry Schein EMEA as a Digital Paid Media Specialist, Europe. If you are familiar with PPC platforms, paid ads and Hub Spot landing pages, this role can be located in Spain, Italy, Germany, France, Belgium, Netherlands, Poland, and Czech Republic.

Essential Responsibilities

Setup, manage and optimise paid campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads and other PPC platforms (such as Programmatic, Linked In, etc.).

Conduct daily performance monitoring of the EMEA PPC campaigns and perform necessary optimisations (including bid strategy, keyword and search term review, ad copy and asset testing, goal and objective targeting, etc.).

Drive EMEA Shopping Campaigns: manage existing campaigns (including optimisations, analysis, opportunities and trends) and drive shopping expansion in existing and new markets. Assist in feed health checks, updates and unlock opportunities with CSS.

Perform regular account audits in EMEA accounts to identify areas for performance improvement.

Analyse campaign data to extract insights, trends, and actionable recommendations for the region.

Create copies and assets for the PPC campaigns in any language needed, with the support of AI tools.

Collaborate with the analytics team to ensure performance tracking of PPC campaigns.

Report regularly on key performance metrics (CPC, CTR, ROAS, CPA, conversion rate, etc.) and learnings/conclusions of the PPC campaigns, aiming to scale best practices in the region.

Support the integration of automation tools and AI‑driven optimisation techniques.

Contribute to SEO and website performance discussions where PPC overlaps with broader digital strategy.

Assist in the creation of Hub Spot landing pages for PPC campaigns, including SEO best practices, A/B testing and measurement.

Desired Qualifications

Minimum 3+ years of hands‑on experience managing PPC campaigns, preferably in an international or EMEA context. Typically, a Bachelor’s degree or global equivalent in Digital Marketing or a related discipline.

Proven proficiency in Google Ads, Meta Ads, Microsoft (Bing) Ads.

Excellent understanding of PPC campaigns (types, channels, structures, strategies).

Experience with Google Analytics, Google Tag Manager, and understanding of tracking setup for conversions and audiences.

Excellent analytical skills for data analysis and reporting.

Experience working with large‑scale budgets and multi‑country campaigns.

Experience with landing page creation in Hub Spot or similar platform.

Proficiency in ad copy and asset creation for PPC campaigns.

Knowledge of other digital channels (SEO, Social, Programmatic, Email).

Google Ads Certification is preferred.

Strong English communication skills – written and spoken fluency required (other European languages are a plus).

Agency experience is an advantage (although not a requirement).

If you're ready to make an impact within our EMEA Team, unleash your business skills and join us at Henry Schein! Apply now and be part of our incredible team.

#J-18808-Ljbffr