Digital Marketing and Communications Officer

Digital Marketing and Communications Officer

£27,838 FTE

0.6 part time (22.5 hours)

At St Catherine’s Hospice, we’ve recently launched a refreshed brand to support our business goals —and we’re looking for a Digital Marketing Officer who’s excited to help bring it to life across our digital channels and grow income and engagement. This is a new and important role for someone who wants to make a difference—improving how we connect with supporters online, increasing our visibility, and driving income through smarter digital activity.

From SEO and paid campaigns to website optimisation, your work will help us grow our reach, deepen engagement, and ensure our digital presence truly reflects the care and compassion we provide every day, whilst supporting the income generation we need to support the local community.

As Digital Marketing and Communications Officer, you will:

• Improve Online User
  
  Experience:
  
  Update and improve the website using the content management system. Liaise with internal teams and agencies to ensure the website features up-to-date information, is high-performing, user-friendly and accessible.
• Lead and Optimise Digital Campaigns:
  Plan, deliver and evaluate paid digital advertising across platforms, including Google Ads and social media, to support income generation and awareness.
• Support Data-Driven Communications:
  Work closely with the CRM Manager to deliver targeted email campaigns and automated digital journeys aligned with supporter engagement goals.
• Improve Online Visibility:
  Manage SEO strategy and work with internal teams and agencies to ensure the website is high-performing, user-friendly and accessible.
• Drive Insight and Compliance:
  Monitor and report on digital performance using analytics tools, ensure GDPR compliance, and apply insights to continuously improve activity.

• Digital Marketing
  
  Experience:
  
  Proven track record in managing website content through CMS platforms (e.g. Word Press) delivering SEO and paid digital advertising. Experience with tools like Google Ads, Google Tag Manager, and GA4 is essential.
• Analytical and Data-Led Thinking:
  Confident interpreting campaign performance data and using insights to refine and improve activity.
• Organised and Collaborative:
  Able to manage multiple priorities, meet deadlines, and work effectively with internal teams and external partners.
• Technically Capable:
  Understanding of digital platforms, campaign metrics, and GDPR compliance. Comfortable using analytics and digital marketing tools.
• Creative and Content-Aware:
  Familiar with digital storytelling, social content, and user-focused copy. Experience with influencer activity or organic social is a bonus.
• Values-Driven:
  Emotionally intelligent, respectful, and committed to the hospice’s values, with the resilience to work in a sensitive care environment.

There’s never been a more exciting time to join St Catherine’s Hospice. Since 1985, we’ve provided expert, compassionate care to those who need it most — and now we’re looking ahead to the future with a bold new brand and renewed ambition. In this role, you’ll have the autonomy to shape our digital strategy and make it your own, using your marketing skills for good to drive meaningful impact.

Your creativity and expertise will help us connect with supporters in new ways, grow engagement, and ensure our digital presence reflects the care and compassion at the heart of everything we do. By joining us, you’ll play a meaningful role in shaping that future. You’ll join a supportive, purpose-driven team with opportunities to grow professionally while making a tangible impact on our community.

• Competitive salary
• 36 days annual leave (inclusive of bank holidays) and an additional day off on your birthday or nearest working day – pro-rata
• Access to an employee assistance programme with a wealth of wellbeing resources
• Competitive pension scheme
• Life insurance
• Hybrid working opportunities
• On-site free parking
• A chance to use your skills for a cause that makes a difference every day
• Opportunity to work on meaningful, high-impact projects
• A supportive environment that values innovation and creativity

Ready to make a real difference? Submit a CV and covering letter to  by 23rd January 2026 at 5pm.

Interviews will take place on site on 4th February 2026.