CRM Manager

CRM Manager – Leading Retail Brand – Warrington

Location:

Warrington, Salary: up to £55,000 + bonus and benefits.

• Develop and deliver best‑in‑class CRM strategy across the customer lifecycle.
• Drive customer retention, engagement, loyalty and repeat purchase.
• Lead multi‑channel campaigns across email, SMS, Whats App and digital touchpoints.
• Use customer data and insights to optimise performance and increase ROI.
• Enhance customer journeys through automation, segmentation and personalisation.
• Work closely with marketing, content and digital teams to support wider business growth.
• Support and develop loyalty initiatives to maximise customer lifetime value.
• Analyse campaign performance and continuously improve engagement metrics through testing and optimisation.

• Experienced CRM Manager from a fashion, retail or consumer‑facing brand.
• Strong understanding of CRM strategy, customer lifecycle marketing and retention.
• Proven ability to deliver measurable improvements in customer engagement and revenue.
• Experience with CRM and email marketing platforms, ideally Klaviyo.
• A highly commercial and analytical mindset.
• Thrives in a fast‑paced, high‑growth environment.
• Excellent communication and stakeholder management skills.
• A passionate, ambitious and hands‑on approach.

• One of the UK's most exciting and ambitious fashion brands.
• Huge growth plans across the UK and international markets.
• Significant investment across CRM, digital and customer experience.
• Opportunity to shape CRM strategy and make a visible impact.
• High‑growth culture with exciting long‑term career potential.
• Excellent benefits package, bonus potential and staff perks.