Marketing Director

Marketing Director Digital Retail sector

On site – Blackburn
80k Experienced Marketing Director needed to lead and scale in house marketing function within a digital retail and financial services company.

You will take fill ownership of the 5M+ annual marketing budget and lead a team across CRM, SEO and PPC – ensuring a great ROI and growth within the company from high quality leads

Your responsibilities:

Own and deliver end to end marketing strategy across the business areas

Plan, manage and optimise the marketing budget

Own the full lead funnel – first touch to conversion, completion and funding

Drive continual improvement

Lead all performance marketing activity across PPC, SEO and paid media

Own CRM strategies and ensure all CRM and marketing communications are compliant (FCA and GDPR)
Own brand positioning and proposition messaging across digital channels

Present performance updates, forecasts, and strategic recommendations to senior leadership

Your background

Senior marketing leadership experience within financial services, or digital retail

Proven experience managing multi-million-pound marketing budgets

Strong background in performance marketing, CRM, SEO, and PPCDemonstrable success improving lead funnel efficiency and conversion metrics

Commercially astute with strong analytical and data interpretation skills

Experience leading and developing in-house marketing teams

Job Information Job Reference:PR/:

Salary From:80000

Salary To:90000

Job Industries:

Marketing

Job Location s:

Blackburn, Lancashire Job Types:Permanent Apply for this Job Name
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