Marketing Manager

Forward Role are working with a rapidly growing healthcare business that has expanded significantly over the last few years, growing from a specialist provider into a broader healthcare organisation.

With 35 clinics across the UK
, the business works closely with the NHS to help reduce waiting times and backlogs, alongside a newer private healthcare division that is already operating across Edinburgh, Macclesfield and London.

They’re now investing further in their marketing function and are looking for a Marketing Manager to take ownership of the marketing strategy and help drive the next phase of growth.

This is a really varied role, covering everything from customer acquisition and conversion through to CRM, lifecycle marketing, referrals, partnerships, digital, content, events and local market activity
. You'll have the opportunity to build integrated campaigns, identify new growth opportunities and use data and insight to directly influence commercial performance.

• Own the growth strategy, developing and delivering the marketing plan across audiences, geographies, services and referral channels
• Lead integrated campaigns across paid, social, email, web, PR, events and referral marketing
• Drive digital, CRM and conversion, improving lead generation, nurture, conversion and retention through data and insight
• Grow referrals and strengthen the brand through partnerships, targeted campaigns and compelling audience messaging
• Measure and optimise performance, using data and reporting to improve ROI and identify new growth opportunities

• Strong experience in a growth, campaign or marketing management role, ideally with integrated multi-channel campaigns
• Commercially minded with a strong understanding of customer acquisition, performance, budgets and ROI
• Confident using CRM, marketing automation, analytics and reporting tools to turn data and insight into action
• Strong stakeholder, agency and supplier management skills, with excellent project management and organisation
• Healthcare or regulated sector experience is desirable, as is experience with Hub Spot, Google Analytics, Power BI, Word Press, Canva and AI-enabled marketing tools

It's a great opportunity for a commercially minded marketer who enjoys being hands‑on, working across multiple channels and having ownership
, rather than being one small part of a large marketing machine.

You’ll be joining a business going through an exciting period of growth, with plenty of opportunity to make your mark as the marketing team continues to develop.