Business Development Manager; EdTech

Business Development Manager (EdTech)

Location:

Lancaster (Hybrid – 3 days office, 2 days home including Fridays)

Salary: £30,000 – £36,000 + Generous Bonus

Contract:

Full-time | Permanent

Our client is a respected and innovative organisation operating within the Education Technology (EdTech) and Awarding Organisation sectors, providing high-quality digital learning solutions, literacy and numeracy software, qualifications, and educational services across the UK and internationally.

Working with schools, colleges, training providers, local authorities, and education organisations, they help improve learner outcomes through innovative technology and sector-leading educational products. With ambitious growth plans, investment in innovation, and a collaborative culture, this is an excellent opportunity to develop your career within one of the UK's fastest-growing education markets.

As Business Development Manager, you will take ownership of a regional sales territory, developing new business opportunities while growing existing customer accounts across the education sector.

You’ll work consultatively with schools, Multi‑Academy Trusts (MATs), colleges, training providers, local authorities, and international education partners to understand their needs and recommend innovative EdTech, digital learning, and education software solutions.

• Develop and implement a regional business development strategy that delivers sustainable sales growth across schools, colleges, training providers, and international education markets.
• Generate new business opportunities through proactive prospecting, networking, referrals, inbound enquiries, product demonstrations, and relationship-led consultative selling.
• Build long‑term relationships with school leaders, senior decision-makers, local authorities, Multi‑Academy Trusts, education providers, and international education partners.
• Promote innovative Education Technology solutions, literacy software, digital learning platforms, educational resources, and wider education services across your assigned region.
• Manage the complete sales cycle from lead generation and discovery meetings through presentations, proposal development, negotiation, contract agreement, and customer onboarding.
• Identify opportunities to expand existing customer accounts through strategic account management, cross‑selling, upselling, and long‑term partnership development.
• Deliver engaging face‑to‑face and virtual product demonstrations, presentations, exhibitions, conferences, and education sector networking events.
• Maintain an accurate CRM pipeline, monitor sales performance, produce forecasts, and use market intelligence to identify emerging opportunities and customer trends.
• Work collaboratively with Marketing, Customer Experience, Product Development, and internal commercial teams to maximise customer engagement and commercial success.
• Provide customer feedback and sector insight to support product development, pricing strategy, innovation, and continuous improvement across the organisation.

We’re looking for a commercially driven sales professional who enjoys building relationships and delivering consultative solutions within EdTech, Education, SaaS, or B2B sales environments.

You’ll have

• Proven experience within Business Development, Account Management, Education Sales, School Partnerships, or consultative B2B sales with a consistent record of achieving commercial targets.
• Excellent relationship‑building skills with the ability to influence senior stakeholders and develop trusted partnerships across education or commercial organisations.
• Experience managing a sales pipeline, CRM system, customer accounts, and regional territory while balancing new business development with account growth.
• Strong presentation, negotiation, communication, and consultative selling skills with the confidence to deliver product demonstrations and commercial proposals.
• Excellent organisational skills with the ability to manage multiple priorities, work independently, and deliver results within a target‑driven environment.
• A proactive, commercially focused approach with the…