Performance Marketing & SEO Specialist

Performance Marketing & SEO Specialist Position Overview

We are seeking a Performance Marketing and SEO Specialist, an individual uniquely skilled to optimize and expand our digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI.

Performance Marketing

• Develop, manage, and optimize high-impact paid digital campaigns (Google Ads, Meta Ads, Linked In Ads, You Tube Ads) to achieve superior ROI.
• Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.
• Execute rigorous A/B testing, leveraging insights to refine and scale successful campaigns.
• Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives.

SEO & Content Optimization

• Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.
• AI Search Optimization proficiency Essential! Ability to leverage AI tools to boost SEO performance and campaign efficiency across emerging generative search platforms.
• Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies.
• Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority.
• Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.

Analytics & Reporting

• Provide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management.
• Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly.

Strategy Development & Leadership

• Serve as the thought leader and authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies.
• Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage.

• Diploma or Bachelor's degree in Digital Marketing, Digital Media, Business Analytics, or related field; advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) strongly preferred.
• 5+ years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments.
• Google Ads Certifications and AI & Automation fundamentals beneficial.
• Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions.
• Advanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, Linked In Ads, Tik Tok Ads Manager, SEMrush, Moz, Ahrefs).
• Experience in data-driven decision-making and proficiency in using data visualization/reporting tools.

• Exceptional analytical skills with an ability to translate complex data into actionable insights.
• Proven expertise in digital advertising channels, strategic SEO planning, and execution.
• Excellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Effective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders.

• Highly motivated, results-oriented, and strategic thinker.
• Passionate about digital trends and consistently seeks continuous improvement.
• Self-starter capable of leading initiatives independently and working collaboratively within a dynamic team.

• Increased organic website traffic by 30% year-on-year.
• Achieve targeted ROI benchmarks in performance marketing channels quarterly.
• Consistent improvement in search engine rankings and organic visibility for targeted keywords.
• Measurable increase in digital conversions directly attributed to performance marketing and SEO initiatives.