SEO & Paid Ads Manager

Our client is a US-based digital marketing agency specializing in the healthcare, medical, and dental equipment manufacturing sectors. The agency delivers end-to-end digital growth strategies for B2B manufacturers and is looking for a senior growth marketer who can drive both organic search and paid acquisition across client accounts.

We are seeking a highly experienced SEO & Paid Ads Manager who can own and execute both organic search and paid advertising strategies for healthcare, medical, and dental-focused clients.

This is a hands-on strategic role for someone who can move beyond channel management and take ownership of the full digital acquisition funnel — from technical SEO, local search, and AI search optimization to Google, Meta, Linked In, You Tube, and LSA campaigns.

The ideal candidate will be comfortable developing strategies, executing campaigns, analyzing performance, improving conversion rates, and presenting actionable recommendations directly to clients and leadership.

US experience is mandatory.

Digital marketing agency experience is preferred.

• Develop and execute comprehensive SEO strategies focused on qualified traffic, high-intent leads, and conversions.
• Conduct technical SEO audits and resolve crawlability, indexability, site structure, speed, and on-page issues.
• Perform keyword research focused on high-converting, local, and industry-specific search intent.
• Manage local SEO, including Google Business Profiles, citations, and review strategies.
• Optimize websites and content for Google, Bing, and emerging AI-driven search platforms such as ChatGPT, Gemini, and Perplexity.
• Manage Word Press websites, CMS updates, website structure, hosting migrations, and domain-related tasks.
• Implement and optimize schema markup and other technical SEO improvements.
• Plan and execute SEO-driven content and on-page optimization.
• Monitor organic traffic, rankings, conversions, and technical health using GA4, Google Search Console, Ahrefs, Semrush, and related tools.

• Develop and execute paid acquisition strategies across Google Ads, Meta Ads, Linked In Ads, You Tube, and LSAs.
• Build, manage, optimize, and scale campaigns focused on lead generation, conversions, and ROAS.
• Conduct audience, creative, keyword, landing-page, and budget A/B testing.
• Analyze campaign performance and identify opportunities to improve CPL, conversion rates, and overall acquisition efficiency.
• Develop data-driven strategies based on campaign analytics and client objectives.
• Work within the client's campaign systems and processes to ensure consistent implementation.
• Create clear performance reports with actionable insights for both clients and internal teams.

• Present SEO and paid advertising strategies, audits, performance reports, and recommendations directly to clients.
• Translate complex marketing data into clear business insights for non-technical stakeholders.
• Manage multiple client accounts while maintaining strong organization, accountability, and attention to detail.
• Collaborate with internal teams across content, web, creative, and account management.
• Take ownership of client performance and proactively identify opportunities for growth.

• 5–8+ years of combined hands-on experience in SEO and paid advertising.
• Strong technical and strategic SEO expertise, including technical, local, and on-page SEO.
• Strong hands-on experience managing Google Ads, Meta Ads, You Tube, and Linked In Ads.
• Strong working knowledge of Word Press, GA4, Google Search Console, Ahrefs/Semrush, and conversion tracking.
• Familiarity with Go High Level  and Click Up.
• Strong understanding of ROAS, CPL,…