Creative Director - Brand Marketing

Creative Director, Brand Marketing Pretoria, Gauteng

Workplace Type:

Hybrid

Location:

Pretoria, Gauteng

Role Description

A strategic thought-leader in branding, design and marketing communications. An expert storyteller who creates
marketing campaigns that drive consumer engagement, conversion and competitive advantage. A team-builder
and cross-functional leader who brings innovation and best practices to an organization to drive growth and new
standards of excellence. A collaborator who works towards the common goal of the company, and its multiple
brands, and while serving both internal and external customers Ensures that company, brand and product
communication initiatives are created and implemented successfully, monitored and continuously improved.
In order to be effective in this role, the successful candidate needs to accommodate international, multi-time zone
collaboration, management and meetings with flexibility in their scheduling.

Brand and Communications Strategy 25%

Brand Marketing Strategy

• Work with the Executives and internal customers (Performance Marketing, Ecomm and Business Development)
  to define overall brand vision, brand and product strategies, and coordinate implementation thereof with
• Performance Marketing to ensure revenue and profit growth, and an improved ROI on spend.
  Translate business direction into brand and creative strategy, plans and objectives, including success metrics
  and tracking and optimization thereof.
• Develop product positioning to articulate product’s competitive value propositions that aligns with consumer
  needs and LXEs portfolio line logic.

Product launches

• Oversee the planning and execution of design, messaging and product launch campaigns, messaging, social
  and PR setting metrics for success, monitoring, reporting and optimizing each campaign/initiative.
• Oversee development and approval for pitch decks and content creation for new and existing partners to
  support business development and new product/strategy/channel launches
• Drive strategy implementation across brands, making mid-course corrections as required to maintain
  effectiveness and efficiency.

Design & Creative Management 25%

Design/Creative

• Drive effective asset creation (budget, concept, strategy, execution) for use across all mediums, channels,campaigns and owned assets.
• Work effectively with current and potential licensing partners and internal teams (including Legal) to makesure technology and branding messaging provide the most benefit for the company.
• Drive the effectiveness and strategy for design, UI and UX with the Design Lead to create unique, impactful brand stories via inspiring content and design to leverage across all marketing mediums.
• Take ultimate responsibility on brand representation, corporate identity, brand story and compliance to requirements

Brand

Develop and execute on Brand strategy and messaging across the LXE brands (individually and combined),using best-practice techniques to deliver high value for the company.
Drive brand messaging for the LXE brands
Drive the differentiation and positioning for LXE products and services
Build the LXE brands on the back of a defined strategy, measurable outcomes and frequent reporting and optimizations

Research

• Utilize multiple data sources to monitor category & brand performance metrics and consumer insights..
• Initiate consumer research (pre- and post-launch to ensure high-impact assets, positioning and campaignsare created.
• Drive competitor research and analysis to inform brand and product positioning strategies, looking for areas of improvement, marketing claims, and market gaps to capitalize on
• Drive industry research and brand analysis, drawing from the results thereof to inform brand, design,messaging and financial improvements.

Communications Management 25%

• Ensure the accuracy and consistency of all content that is distributed, internally and externally about the company, portfolio brands, product and other special projects.

Communications Strategy

• Compile and execute communications strategies across all portfolio brands and channels.
• Leverage industry-leading techniques and strategies to drive organic growth, brand awareness and share ofvoice.
• Monitor performance of the strategies and make course corrections for optimal performance.
• Blogs, Emails, Web content strategy, Organic social Media, Internal Comms, Shareholder Comms.

Communications Management

• Social Media:
  Report approval and analysis, incorporating learnings into social media strategy to consistently improve performance and drive engagement >> cross functional knowledge sharing for optimization of paid campaigns etc.
• Define consistent, optimized messaging and priority benefits across all platforms, specific to each portfolio brand and product line.
• Responsible for the accuracy and consistency of all copy content across all channels and portfolio brands.
• Liaise with the performance marketing and web teams about content that needs to be updated and optimized.

Public Relations

• Drive the creation of public and media relations…