Market Research Specialist - FMCG

About the Role

Our client, a key player in the dynamic FMCG market, is seeking a dedicated and insightful Market Research Specialist to join their team in Pretoria . This role is central to understanding consumer behavior, market dynamics, and competitive landscapes, providing actionable insights to guide strategic decision-making. You will be responsible for designing and conducting research projects, analyzing data, and presenting findings to various departments.

This is an excellent opportunity for a curious and analytical individual to contribute directly to the success and growth of our client's brands within the fast-paced consumer goods sector.

• Design and manage market research projects, including surveys, focus groups, and competitor analysis.
• Collect, analyze, and interpret quantitative and qualitative data to identify market trends and consumer insights.
• Prepare comprehensive research reports and presentations for senior management and marketing teams.
• Monitor the competitive landscape and identify emerging threats and opportunities.
• Collaborate with marketing and product development teams to translate research findings into actionable strategies.

• Bachelor's degree in Marketing, Statistics, Psychology, or a related field.
• 3+ years of experience in market research, preferably within the FMCG industry.
• Proficiency in research methodologies, statistical analysis, and data visualization tools.
• Strong analytical and critical thinking skills with a keen attention to detail.
• Excellent written and verbal communication skills for presenting complex findings.

• Competitive annual salary with potential for merit increases.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave allowance.
• Opportunities for training and professional development in market research techniques.
• A collaborative office environment in a key commercial hub.