Senior Performance Marketing Lead

Roveir is a growth marketing partner for tech companies, startups, and DTC brands. Founded by alumni from Facebook and Tesla, we specialize in scaling paid customer acquisition through performance-driven advertising and conversion-optimized systems.

Roveia Health is our specialized growth division focused on telehealth, health & wellness, and digital health brands — helping companies in the GLP-1, supplements, and patient acquisition space scale through performance marketing.

Across both brands, we manage millions in annual ad spend across Meta, Google, You Tube, Linked In, and Tik Tok — serving clients from early-stage startups to 8-figure consumer brands.

Fully remote. Globally distributed. Built for growth that drives real outcomes.

We're hiring aSenior Performance Marketing Leadto own paid acquisition strategy and execution across a portfolio of Roveir and Roveia Health client accounts.

This is a senior, multi-channel role. You're not a specialist on one platform — you run Meta and Google as your core channels and you're comfortable across You Tube, Tik Tok, and Linked In when the account calls for it.

You’ll own performance across your accounts end-to-end: strategy, structure, optimization, testing, and reporting. You’ll work closely with creative teams, account managers, and the founder to drive measurable results for clients.

Agency experience is non-negotiable. You've managed multiple client accounts simultaneously, you know how to context-switch, and you understand what it means to be accountable to client outcomes — not just platform metrics.

• Build, launch, and optimize paid campaigns across Meta Ads and Google Ads as primary channels
• Manage budgets, bidding strategies, audience structures, and creative rotations across multiple accounts
• Own campaign performance from setup through scale — not just execution from a brief
• Run Meta (Feed, Stories, Reels), Google (Search, PMax, You Tube, Display), and support on Linked In and Tik Tok where relevant
• Adapt strategy and structure to each channel's strengths and each client's funnel
• Ensure tracking integrity across platforms — pixels, GA4, GTM, and conversion events

• Lead creative testing frameworks in collaboration with designers and creative teams
• Run structured A/B tests across audiences, creatives, copy, and campaign structures
• Monitor daily performance and proactively optimize — don't wait to be asked
• Develop account-level paid media strategy aligned to client goals — CAC, ROAS, pipeline, revenue
• Deliver clear performance reporting with insights and forward-looking recommendations
• Identify growth opportunities, inefficiencies, and risks across accounts
• Partner with Marketing Account Managers as the senior performance expert on client accounts
• Brief creative teams on what's working, what to test, and what assets are needed
• Contribute to client strategy calls with data-backed recommendations
• Mentor and support junior media buyers on execution standards and best practices

• 4–7+ years of hands-on paid media experience
• Agency background is required — you've managed multiple client accounts simultaneously and can operate in that environment
• Strong command of both Meta Ads and Google Ads — this is a multi-channel role, not a single-platform specialist position
• Experience running campaigns across multiple verticals such as tech, SaaS, eCommerce, or health
• Deep understanding of funnel strategy, conversion optimization, and performance drivers
• Comfortable owning strategy, not just executing from someone else's brief
• Strong communicator — you can explain performance clearly to clients and internal teams
• Data-driven, detail-oriented, and self-directed

• Has managed $100K–$1M+ in monthly ad spend across multiple accounts
• Has led creative testing and briefing processes, not just deployed assets
• Experience in telehealth, health & wellness, B2B SaaS, or DTC — especially high-consideration funnels
• Comfortable with GA4, Looker Studio, and attribution reporting
  
  Has held a senior or lead role at a previous agency and can demonstrate account ownership at that level You’re Not the…