Director of Sales

Coast Prince George Hotel by APA, 770 Brunswick St, Prince George, British Columbia, Canada

Posted Monday, January 5, 2026 at 11:00 AM | Expires Wednesday, January 14, 2026 at 10:59 AM

Your company, your values, your career! Coast Hotels is a dynamic and growing brand. Our culture is rooted in our values, leadership accountability,and the growth and development of our Ambassadors.

The Director of Sales will develop and manage the execution of the sales strategy at the Coast Prince George Hotel by APA, ensuring alignment with Coast Hotels' Sales & Marketing strategy. This position provides superior customer service, act as an advisor, and sell products and / or services in adherence with business development targets while maximizing operational efficiencies, customer service, and profitability.

The successful candidate will be eligible for a retention bonus after 1 year of employment.

Responsibilities:

• Creates and implements a sales and marketing plan and measurable objectives that supports the company’s overall strategy, i.e. preparing and submitting project plans, business cases, and proposed budgets, directing and overseeing the organization and execution of sales campaigns and participates in trade shows or other promotions
• Communicates goals to others, including team members, other Leaders, etc
• Reviews departmental plan and performance to identify areas for improvement that would contribute to enhanced business performance and to identify opportunities that would support business growth
• Considers the product/service delivered and maintaining the product/service relative to the Coast brand and image, including maintaining accurate and organized files and records and completing documentation related to the sales function
• Attends industry and/or professional events or conferences to maintain industry/professional knowledge and network with industry peers
• Understands what is going on in the operation, forecasts and proactively addresses needs and situations, i.e. implementing sales processes, policies, systems and practices that contribute to effective procedures
• Focuses on short-and long-term priorities, maintaining a big picture perspective
• Adheres to departmental budgets and prioritizes resource allocations appropriately
• Communicates and monitors company policies and practices and how they relate to Sales; establishes and communicates clear objectives, targets, and operational standards.
• Provides guidance to Ambassadors on Sales issues as they relate to the operation, corporately or within a specific property
• Provides formal and informal recognition to acknowledge the demonstration of excellent performance and/or adherence to the Coast Values
• Creates an environment that is motivating and engaging
• Handles internal/external complaints and concerns related to the sales function within the functional area
• Demonstrates a superior customer service attitude with internal/external contacts
• Lives the Coast Values and reflects the brand in the community; fosters a positive image of Coast in the community
• Other duties as required

Skills/Knowledge/Experience :

• Diploma or degree in related area preferred
• 6 years of experience in a sales role, with a minimum of 4 years of sales experience in the hotel industry
• Ability to travel
• Advanced level in the use of MS Office Suite
• Professional appearance and attitude
• Proven ability to sell and meet set sales/performance targets in a senior sales role
• Excellent communication and customer service skills
• Excellent interpersonal skills to support the building of strong relationships with diverse groups of people
• Demonstrates the Coast Core Values at all times
• Complete knowledge of Coast’s policies, practices, and procedures within own area
• Knowledge of Coast products/services and competitive environment
• Aware of and understands how own area of the business performs (makes money, conserves costs, etc.)
• Advanced problem solving and conflict resolution skills
• Advanced analytical and critical thinking ability
• Experience in discussing performance issues with team members and providing direct and honest feedback when discussing career advancement and leading performance expectations

Coast Hotels offers a variety of benefits, including competitive wages & benefits, employee discounts, training & development, career advancement opportunities& more!

Coast Hotels is an Equal Opportunity Employer Coast Hotels would like to thank all interested applicants Only those selected for an interview will be contacted

NO PLACE LIKE COAST !