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Automation Specialist

Job in Prince George, BC, V2K 0A1, Canada
Listing for: Rexel Group
Full Time position
Listed on 2026-11-04
Job specializations:
  • Sales
    Technical Sales, Sales Engineer, Industrial Sales
Salary/Wage Range or Industry Benchmark: 70000 - 110000 CAD Yearly CAD 70000.00 110000.00 YEAR
Job Description & How to Apply Below

Automation Specialist

Company:
Westburne

Location:

Prince George, BC

Type:
Full-time

Description:

Join
Rexel:A
Global
Leader
in
Electrical
Distribution

Rexel is a world leader in the electrical distribution market, operating in 18 Countries and leveraging a network of 1950 branches and 27000 employees. We provide innovative electrical solutions and equipment for the industrial, residential and commercial sectors. As the energy evolves, our business is transforming alongside it. This change is driven by you - our fresh thinkers, innovators and groundbreakers.

By collaborating closely with our customers and partners, Rexel is dedicated to delivering exceptional value to our employees, customer and stake holders alike. Together we are building sustainable performance and shaping a better future.

Rexel Canada operates under eight distinct banners:
Rexel Atlantic, Rexel Utility, Westburne, Nedco, LTL, Talley, Jacmar and TC360
.

Westburne is much more than electrical products. We are Canada’s market leader in energy solutions, renewables, lighting, wire & cable, automation and connected network solutions. We have access to the best partners in the industry and we go above and beyond to help our customers and partners grow.

Westburne is currently seeking an Automation Sales
Specialist responsible for Automation Services to support the geographical territory of British Columbia based out of Prince George, BC.

The Services Sales Specialist is a highly trained individual who represents the Rockwell Automation (Allen-Bradley) and Westburne’s portfolio of automation services:
Training, Remanufacturing, Field Labour, Technical Support Contracts and Annual Re-Occurring Revenue Contracts. The successful candidate will support both internal and external customers with in-depth technical and application knowledge while being responsible for the sales performance of their product discipline within the assigned territory. The Services Sales Specialist is a dynamic role with sales, technical and marketing responsibilities including, but not limited to:

Sales Responsibilities

  • Prepare and execute an annual strategic business and growth plan for sales development.
  • Actively manage an opportunity funnel that is appropriate to achieving sales objectives.
  • Actively pursue and develop new business opportunities.
  • Comfortable leading very complex initiatives providing value to stakeholders.
  • Ability to uncover customer needs that yield desired outcomes by designing and implementing a Lifecycle Services journey.
  • Support Westburne and Rockwell Automation sales representatives with account planning and execution.

Technical Responsibilities

  • Act as a pre-sale consultant to provide technical solutions to customers.
  • Facilitate post-sale technical support programs to build competency and confidence of customers.
  • Conduct presentations and product updates.
  • Serve as domain expert around Services business and continuously build competency.
  • Attend supplier partner training (Canada/US) to maintain a high level of specialized product and application knowledge.

Marketing Responsibilities

  • Understand market conditions and competitive forces, analyze market share and identify growth opportunities.
  • Develop and execute commercial activities as a component of an annual strategic business plan. Product launches, Seminars, promotional programs, etc.
  • Implement strategies to address competition and expand market penetration using available marketing tools.

QUALIFICATIONS

Education: Electrical/Electronic/Automation Technology diploma or degree from a recognized institution.

Experience: Minimum of 2+ years previous experience in automation or technical product sales/support.

Desired

Skills:

  • An understanding of sales principles such as Strategic selling, Customer Centric Selling,…
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