Acquisition Manager

Final date to receive applications: 6 November 2026

Department: Marcomms

Employment Type: Permanent
- Full Time

Location: The Grange

Compensation: £36,000 - £39,000 / year

Job title: Acquisition Manager

Responsible to: Head of Acquisition

Based: Hybrid
- The Grange, Saunderton, Buckinghamshire

Contract: Permanent, Full Time

The Acquisition Manager will play a vital role in driving income growth by acquiring new supporters, Sponsor a Puppy sponsors, donors, lottery players and legacy pledgers. You will lead on developing, delivering, and optimising acquisition campaigns that grow leads, conversions, and long-term value for Hearing Dogs for Deaf People.

Working within the Performance Marketing team and reporting to the Head of Acquisition, you’ll use audience insight, creative testing and data-driven decision making to increase supporter numbers and improve conversion rates across all acquisition channels. Ensuring that every acquisition activity clearly communicates the impact of our work, connecting supporter action to life-changing outcomes for people who are deaf or have hearing loss.

This is a hands-on, fast-paced role perfect for someone who loves direct marketing and driving measurable results and wants to make a difference to people living with hearing loss.

• Plan, execute and deliver annual acquisition plans for Sponsor a Puppy, Lottery, Legacy and other product income streams across face to face, digital and print with clear KPIs, cost-per-acquisition targets and growth goals.
• Adopt a test and learn approach via A/B testing, collaboration and segmentation to maximise insight, conversion and long-term performance and value.
• Work with the Head of Acquisition to plan and optimise investment, ensuring activity meets ROI and budget expectations and aligns with other marketing activity.
• Work with the Head of Acquisition to identify new audience and income opportunities to diversify our acquisition programme beyond the current marketing mix, to help build a resilient, scalable, multi-channel programme for future-proof stability.
• Use audience insight, personas and performance analytics to continually refine targeting and messaging, making continual improvements to the programme for growth.

• Working closely with the digital marketing team develop and oversee lead generation campaigns, ensuring high-quality leads flow into the funnel efficiently and at target CPA.
• Working closely with the wider marketing team test new formats, creative concepts, value propositions, landing pages and journeys to drive higher conversions.

• Brief, manage, review and evaluate campaign activity and testing, ensuring constant improvement of messaging, content, propositions, media, data. Sharing results and insight with the wider team.
• Work with the in-house Creative and Digital teams to produce compelling, response-led, brand-aligned marketing assets.
• Coordinate with agencies, printers, production and fulfilment houses where needed, ensuring efficient delivery, excellent customer service and value for money.

• Using insights from the Digital and Data team and external partners, review weekly and monthly performance and implement actionable insights to drive optimisation.
• Maintain accurate and up-to-date CPA, ROI, and conversion metrics.
• Monitor supporter quality, working with the Supporter Retention & Growth team to ensure newly acquired supporters deliver long-term value.
• Share insights and learnings across the Performance Marketing team.
• Monitor competitor trends and market developments to keep products fresh, compelling, and competitive.

• Work closely…