Director, Digital Marketing, Rare Disease

About Acadia Pharmaceuticals

Acadia is committed to turning scientific promise into meaningful innovation that makes the difference for underserved neurological and rare disease communities around the world. Our commercial portfolio includes the first and only FDA‑approved treatments for Parkinson’s disease psychosis and Rett syndrome. We are developing the next wave of therapeutic advancements with a robust and diverse pipeline that includes mid‑ to late‑stage programs in Alzheimer’s disease psychosis and Lewy body dementia psychosis, along with earlier‑stage programs that address other underserved patient needs.

At Acadia, we’re here to be their difference.

The Director, Digital Marketing, Rare Disease will be responsible for shaping and executing innovative digital marketing strategies that amplify awareness and engagement across Acadia’s rare disease portfolio, including DAYBUE
. This strategic leader will drive omnichannel campaigns that inspire connection and deliver measurable impact with patients, caregivers, and healthcare professionals. From paid media and email to web, search, and Connected TV, this individual will oversee the full digital ecosystem to ensure cohesive, data‑driven storytelling that meets both business goals and regulatory excellence.

As a key partner across the Commercial organization, the Director will translate brand strategy into impactful digital activation, driving alignment, building best‑in‑class programs, and leading agency partners to deliver high‑performing content, creative, and analytics that elevate the customer experience.

• Partner with marketing functions (Consumer, HCP/DTP Promotions, Thought Leader Programming) to translate branded/unbranded and KOL development strategic direction and core campaign materials into a comprehensive digital, multi‑channel tactical plan.
• Drive alignment for digital marketing programs and serve as an internal thought leader to deliver high‑impact digital marketing programs across channels for both Caregivers and HCPs.
• Support and develop omnichannel strategies that support digital programs that extend across social, web, mobile, online advertising, search (SEO), apps, loyalty, etc. and seamlessly integrate with offline communication touch points.
• Evaluate, implement and manage core digital marketing tools, including CMS, email marketing, lead generation, marketing automation, web and social content publishing, social listening, campaign monitoring and measurement.
• Collaborate with Corporate Communications on key digital and PR activities.
• Monitor, analyze, and report on social media performance metrics, providing actionable insights for optimization.
• Manage social listening tools to monitor brand sentiment and trends in the industry.
• Craft digital measurement plans to analyze digital program performance, identifying actionable insights that can be used to optimize programs and performance.
• Build and evolve subject matter knowledge regarding digital channels, capabilities, and relevant vendors, including the establishment of best practices and standards.
• Partner with Commercial Insights, Analytics and Operations to evaluate and measure impact of omnichannel marketing activities.
• Serve as a critical bridge between commercial and our IT partners.
• Deep understanding of US marketing and regulatory challenges, opportunities and best practices.
• Manage agency partner relationships including digital/media agencies and partner with brand/functional AOR(s).
• Driven, accountable, a self‑starter, with the ability to work under pressure and tight deadlines; multi‑task and prioritize projects.
• Other responsibilities as assigned.

Bachelor’s degree in Marketing, Information Systems, Computer Science, Business Administration, or related field. Advanced degree (MBA, MS) is a plus. Targeting 10 years of relevant progressive experience within the Marketing arena and 3 years in the field of pharmaceutical/biotech. Equivalent combination of relevant education and experience may be considered.

Must possess:

• 10+ years of experience in digital marketing, media planning and execution, marketing…