Associate Director, Campaign Operations

Job Description

The Associate Director position is responsible for executing comprehensive campaign strategies for Dow Jones. You will lead a team in designing and implementing effective website and e‑commerce programs across Dow Jones flagship sites to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of marketing automation principles, data analysis, and customer segmentation.

This position resides in the Marketing Operations team within the Marketing Organization. This person plays a critical role in implementing testing initiatives, quality control of our onsite promotions, as well as generating new business via nurturing relationships.

• Manage a team of two to support various business units and stakeholders with ad ops requirements
• Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website
• Execute the end‑to‑end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
• Management of the website campaign execution process from beginning to end, including but not limited to: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign
• Utilize customer data and segmentation techniques to personalize marketing campaigns, ensuring relevance and effectiveness
• Drive continuous A/B testing to enhance acquisition and retention rates, refining messaging based on data insights
• Implement campaign metadata tagging to track and analyze website traffic and work with data science team to provide data insights via reports/dashboards
• Manage digital asset library and data dictionary
• Perform continuous quality assurance of web placements as well as user acceptance testing
• Work closely with the offer management team to execute a comprehensive e‑commerce strategy, ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitors
• Work with engineering teams to set standards, drive platform improvements, and ensure execution excellence
• Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders
• Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities
• Collaborate with cross‑functional teams, including marketing, product, data analytics, and engineering to ensure a seamless and consistent customer experience across all touchpoints
• Lead and mentor the team, fostering a collaborative work environment
• Partner with direct manager and marketing partners to find opportunities for process improvement and increased efficiency

• Leadership and website experience, including strategy, user experience design, A/B testing, user journey development, conversion optimization, personalization, and web analytics
• Minimum 10 years experience in marketing operations, marketing automation or similar position preferred
• 5+ years of experience in website operations management preferred
• Strong technical proficiency with HTML5, CSS, JavaScript, and ad tag troubleshooting
• Hands‑on experience with digital platforms, including ad servers, DSPs, DMPs, and tag management systems
• Experience with enterprise software (SaaS) with understanding of technologies in the marketing technology stack
• Advanced knowledge of paywall platforms such as Piano Composer
• Knowledge of Wordpress preferred
• Knowledge of the e‑commerce space
• Experience in the use of third‑party data sources for data mining and audience segmentation
• Strong leadership and team management experience
• Project management skills a must, with experience in project management software such as JIRA
• Attention to detail and proficient quality assurance abilities
• Time management and prioritization skills a must
• Quick problem solving skills to address roadblocks and production issues
• Strong written and oral communication skills needed
• Experience in the development and use of business analytics, KPIs, and dashboards
• Proven…