Associate Director, Tagging & Taxonomy Enablement

Associate Director, Tagging & Taxonomy Enablement

Join Bristol Myers Squibb as an Associate Director to apply and maintain our taxonomy and tagging frameworks across the Commercialization ecosystem. The role ensures metadata standards are consistently executed to enable personalization, automation, asset discovery, measurement, and velocity across content, sales, and technical workflows.

The Associate Director manages tagging operations, tagging tools, and quality monitoring for assets supporting all Therapeutic Areas. They collaborate closely with CRM/Marketing Automation, Omnichannel Engine, Content teams, and Business Insights & Technology to align taxonomy with system metadata, identity management, and analytics. The role drives operational excellence and continuous improvement through monitoring, issue resolution, training, and scalable solutions, including AI‑assisted tagging.

• Implement taxonomy and tagging standards across systems (classification for content, audience, campaign, channel).
• Manage tagging libraries, versioning, documentation, and accessibility.
• Oversee tagging execution workflows, quality checks, remediation, and compliance tracking.
• Provide day‑to‑day guidance and support to tagging users.
• Engage cross‑functional teams (Marketing, Sales, Medical, Market Access, Business Insights) to ensure taxonomy supports priority use‑cases.
• Facilitate tagging councils, use‑case intake, and alignment workshops.
• Participate in governance forums, provide operational perspectives on updates, and translate changes into actionable tagging and metadata updates.
• Maintain change‑control documentation and coordinate rollout through training, communications, SOP updates, and system testing.
• Ensure tags feed into segmentation logic, orchestration rules, content activation, and reporting.
• Define and track key metrics such as discoverability, reuse rate, and tag quality; identify process improvements and tooling enhancements.
• Manage vendor deliverables related to tagging services and tooling, track operational spend, and ensure value realization.

• Taxonomy & Metadata Execution – experience running tagging operations and enforcing metadata structures.
• Technical Fluency – knowledge of metadata structures in CRM, CMS, automation, analytics, and MDM/CDP systems; familiarity with AI‑assisted tagging tools.
• Cross‑Functional Collaboration – operationalize standards across departments and lead working groups.
• Governance Leadership – establish and facilitate governance forums; translate decisions into actionable tagging & tooling updates.
• Compliance & Quality Focus – meet regulatory and quality standards required for the Pharmaceuticals industry.
• User Enablement – training, documentation, troubleshooting, onboarding, and clear communication of tagging value.
• Continuous Improvement – use metrics to identify bottlenecks, improve efficiency, and support automation.

• Bachelor’s degree in Information Science, Computer Science, Data Management, Business, or related field (advanced degree preferred).
• 5+ years of experience in life sciences, pharmaceutical, or healthcare industry, including taxonomy, metadata, data management, or commercial operations.
• Expertise in designing and managing enterprise taxonomies, metadata frameworks, and tag libraries.
• Hands‑on experience with platforms such as DAM/CMP, Veeva Vault Promo Mats, CRM/marketing automation, or CDP/MDM.
• Proven governance experience – change‑control processes and operating frameworks.
• Technical proficiency with metadata, ontology, classification engines, auto‑tagging, and AI‑assisted enrichment solutions.
• Strong communication, training, and stakeholder engagement capabilities to drive adoption of best practices.

Location:

Princeton, NJ
Base Salary: US $178,500 – $216,300 (annual)
Additional incentive cash and stock opportunities may be available. Compensation will be determined by experience and qualifications.

Bristol Myers Squibb offers comprehensive medical, pharmacy, dental and vision care; wellbeing support; financial wellness resources; 401(K) and supplemental plans; paid vacation; parental and caregiver leave; tuition reimbursement and more. For full details, visit our benefits page.

Bristol Myers Squibb is an equal opportunity employer. We support people with disabilities through a transparent recruitment process and reasonable accommodations. Contact  for assistance. Visit ‑accessibility for our full EEO statement.

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