Associate Product Manager

Salary Range: $60,000 - $80,000, commensurate with experience

Reports to:

VP, Product

Founded in 2019, Populus is a virtual care media and technology company based in Princeton, New Jersey.

We connect life science brands with patients and the healthcare professionals who treat them at the moment care consultations happen, and we measure that engagement with 1:1 attribution.

We do this through three products:

• Virtual Care Media reaches relevant patients during virtual care visits.
• EHR Triggered Messaging delivers targeted display and inbox messaging to clinicians during diagnosis and treatment, with patient portal messaging available.
• Custom Care takes consumers from product discovery through physician consultation to prescription fulfillment, in one online journey.

We also run original research on where virtual care is going, including Virtual Care in America:
The Populus Report, our benchmark study with DHC Group, PM360, and Researchscape.

We are hiring an Associate Product Manager, Product Operations to do two things: run the product-operations work behind every proposal we send, and, as you learn it, take that work apart and rebuild it with AI, treating the workflow as a product.

Your work has to be accurate and it has to be on time, and much of it is manual and repeatable.

That makes it a real place to learn what AI can and cannot do inside a business process.

The job is to run this function first, then automate it as you learn it.

You will learn the workflows well enough to know every step and every exception, automate the repeatable parts,and use the time it frees to learn the products behind the numbers.

It is also how you learn product management, because the loop is the same one a product manager runs: find the problem, define what good looks like, build the fix, put it in the hands of the people who use it, and check whether it worked.

You will work directly with the VP of Product and alongside Sales and Ad operations.

This is a hands‑on role in a function that is still taking shape, with room to ask questions and learn.

• Produce, manage, and quality-check HCP and health consumer audience counts and targeting estimates across Virtual Care Media and EHR Triggered Messaging to turnaround time and accuracy standards.
• Manage and respond to inventory requests from the Sales team, using our inventory management tools.
• Coordinate intake, track open items, and keep RFPs moving through the workflow during peak season.
• Provide product and technical specification support to Sales on RFPs.

• Map the current counts, inventory, and RFP workflows step by step, and identify where time, errors, and rework build up.
• Design, build, and maintain AI‑assisted workflows, automations, and agents that take on the repeatable steps, connecting AI tools to our data and inventory tools where it makes sense.
• Measure the effect of each automation on turnaround time and accuracy, and report plainly on what worked and what did not.
• Document every workflow, prompt, and rule so that others can review it, take it over, and improve it.

• Learn each product inside out: its capabilities and its value proposition to clients.
• Turn what you see in requests and RFPs (recurring questions, gaps,) into written input the product team can prioritize.
• Take on product management work with the VP of Product as you show you are ready for it.

• Hands‑on AI experience.You use AI tools regularly for real work, can describe specific tasks you have done with them, and can explain where they got it wrong and how you caught it.
  
  This is a requirement, because it is the core of the job.
• Willingness…