Associate Director, Business Systems Analysis

About the Role The Associate Director, Business Systems Analysis is responsible for the architecture, strategy, roadmap, optimization, and delivery of the organizations' digital Advertising-tech and product ecosystems. This role provides end-to-end leadership for core advertising and product platforms and platform integrations including Google Ad Manager, Ad Book, WK journal sites, Atypon platform, PLD Program (Lasso Platform and Lasso Account Management), and other HCP Solutions platforms.  

The role partners closely with business leaders, IT, product, publishing, and external vendors to ensure platforms are reliable, scalable, optimized, and aligned with WK’s business priorities. This is a people-leadership and platform-ownership role with accountability for delivery outcomes, platform health, and continuous improvement.

What You Will Do:

Define and execute the digital ad-tech platform strategy and roadmap. This will encompass both our digital advertising offerings and our digital advertising execution/operations. Own the Ad Tech ecosystem (Google Ad Manager, Ad Specs, WK property design for advertising, Atypon platform, PLD), including roadmap planning, enhancements, adoption, and operational stability. Lead platform design and delivery for HCP product platforms to be developed or integrated.

Partner with Sales, Operations, and Product teams to improve advertising workflows (ad approvals, creative submissions, ad performance, ad metrics). Revamp advertising architecture on WK sites to enable more automation of workflows and digital capabilities and improve reporting. Guide the responsible adoption of AI-enabled capabilities (e.g., automation, personalization, analytics) where they add clear business value. Ensure strong governance for data privacy, security, access controls, and regulatory compliance in partnership with Legal, Security, and IT teams.

Manage relationships with strategic vendors and implementation partners, including Programmatic integrators. Establish and track KPIs for platform performance, delivery effectiveness, and business impact. Lead, coach, and develop a team in support of HCP Solutions business objectives. To Be Successful

You Will Have:

Bachelor’s degree in information systems, Computer Science, Business, or significant professional experience 15+ years of experience in digital platforms, enterprise applications, including deep hands-on experience with Google Ad Manager, Magento, Cloudflare, website development, IAB spec, NPI and PLD Data sets. Proven leadership experience managing advertising solutions implementations and transformations at scale Experience managing software engineering teams to support the development of systems such as a content management system, learning management system, workflow management system (using .Net

Core/Type Script + Node.js/NestJS) Expertise across business systems such as Salesforce and Ad Book Clear demonstratable understanding of ad technology architecture, e-commerce, APIs (ONIX, RESTful), data models, databases and database languages (SQL) and governance practices. Experience working with cross-functional business stakeholders in Sales, Operations and Product. Working knowledge of data privacy, regulatory compliance, and enterprise security principles.

Experience with AI/ML capabilities Strong understanding of data privacy, cybersecurity, and regulatory compliance (e.g., GDPR, CCPA) Experience working in global, matrixed organizations Leadership Competencies Strategic thinker who can translate business goals into platform roadmaps and execution plans. Strong communicator able to engage executives, business partners, and technical teams. Pragmatic decision maker focused on operational stability, risk management, and…