Senior Director, Brand Lead, Neuroscience

Sr. Director, Brand Lead, Neuroscience

Position Summary

The Senior Director, Brand Lead, Neuroscience is responsible for leading the commercial strategy, brand positioning, launch readiness planning, and execution within a therapeutic category (schizophrenia and other psychiatric disorders), ensuring a successful launch and sustained market growth. This role will drive the development of HCP and consumer marketing strategies, optimizing engagement and adoption through omnichannel execution, market development, and field force enablement.

In addition, this role will help steer the global Lifecycle Management plan across multiple potential psychiatric disorders. Responsible for development the commercial go-to market model and overall cross-functional launch plan.

The Senior Director will lead a cross-functional team, working closely with market access, sales, medical affairs, regulatory, and commercial excellence to align on strategic priorities and ensure a competitive market presence. The candidate will have financial responsibility for the product P&L. This role requires a highly strategic and execution-focused leader with deep brand and launch experience in the psychiatric and/or neuroscience space (CNS).

Key Responsibilities

• Launch & Brand Strategy Development: Lead commercial launch strategy, ensuring successful brand positioning, HCP engagement, and market activation. Ensure alignment of all cross-functional plans to overall brand strategy

• HCP Marketing Leadership: Develop and oversee HCP engagement strategies, including non-personal promotion (NPP), speaker programs, congresses, and KOL partnerships.

• Consumer Marketing: Drive consumer engagement initiatives, ensuring effective education and activation efforts that align with market needs and patient journeys.

• Omnichannel & Digital Strategy: Lead omnichannel marketing efforts and personalized engagement content, integrating digital, personal, and non-personal promotional approaches to maximize reach and engagement.

• Market Insights & Competitive Analysis: Utilize market research, analytics, and competitive intelligence to refine marketing strategies and anticipate market shifts.

• Sales Enablement: Develop messaging, promotional materials, segmentation, and field guidance to support the salesforce in driving HCP engagement and adoption. Guide development of training and meetings to align with brand strategy.

• Market Access: Partner with market access teams to ensure payer engagement, reimbursement strategy alignment, channel strategy, development of affordability and access programs, patient support solutions, and pull-through execution.

• Cross-Functional Leadership: Collaborate closely with medical, regulatory, commercial operations, and finance teams to ensure cohesive brand execution.

• Performance Measurement & Optimization: Define and track key performance indicators (KPIs) to assess brand performance and optimize investments

• Financial Management: Oversee development of net sales and demand forecasts along with overall launch P&L to optimize profitability

• Budget & Resource Management: Oversee marketing budgets and resource allocation, ensuring efficiency and ROI optimization.

• Team Leadership & Development: Lead a team of HCP and consumer franchise brand marketers, providing guidance, mentorship, and strategic direction to drive high performance and execution excellence.

Qualifications & Key Competencies

• Bachelor’s degree in business, Marketing, or a related field; MBA preferred

• 10+ years of pharmaceutical marketing experience, with a focus on CNS, Psychiatry, or related therapeutic areas

• Proven experience leading a pharmaceutical product launch, preferably in CNS, including experience working with a product across multiple indications

• Experience in both HCP and consumer marketing, with the ability to develop integrated brand strategies

• Experience in market access, sales, and/or commercial operations highly preferred

• Omnichannel expertise, including digital engagement, NPP, field force integration

• Strong cross-functional collaboration skills, with experience partnering across market access, medical affairs, and sales teams

• Financial acumen, with experience managing P&L, budgeting, and ROI analysis

• Excellent leadership and team development skills, with a track record of building and managing high-performing teams

• Strong analytical and strategic thinking skills, with the ability to leverage data and insights to refine execution

• Experience working in a matrixed environment, managing multiple priorities and aligning teams to achieve commercial success