Product Marketing Manager

Lingraphicais a mission-driven organization that provides speech-generating devices tohelp improve communication, speech, and quality of life for people with communication impairments. Welook for candidates who enjoy working in a fast-paced, goal-oriented environment, and who share our commitment to helping individuals on their communication journey.

Purpose:
As a Product Marketing Manager at Lingraphica, you will play a critical role in developing and executing go-to-market strategies for product releases and core launches. You will collaborate closely with Product, Sales, Customer Success, and Marketing teams to ensure successful adoption, create compelling messaging, and drive awareness. A key part of your role will be translating medical and technical terminology into clear, value-driven messaging that resonates with both clinicians, careprovidersand end users.

Additionally, you will support internal/external training and enablement, ensuring teams can effectively communicate product benefits and address customer needs.

• Lead and develop go-to-market strategies for new product releases and core product launches, ensuring cross-functional alignment and seamlessexecution
• Translate technical medical terminology into clear, compelling value propositions for different audiences, including
  
  SLPs, other clinicians and healthcare professionals,care partners, and individuals with communicationchallenges
• Develop and deliver internal/external training programs, sales enablement materials, and product guides to equip teams with a deep understanding of product benefits anddifferentiation
• Partner closely with Product, Sales, and Customer Success teams to develop launch plans that drive awareness, engagement, and adoption
• Conduct market research and competitive analysis to refine positioning, messaging, and differentiationstrategies
• Develop compelling product messaging, content, and marketing assets to support campaigns and productadoption
• Establish thought leadership by drivingstrategicmarketingcampaigns, promotional activities, and customerstorytelling
• Collect and analyzedevice usage data as well as trackthe success of product marketing initiatives, making data-driven recommendations tooptimizefuturelaunches
• Ensure internal teams are aligned on product value, key differentiators, and customer pain points, reinforcing a strong internal knowledgebase

Knowledge, Skills, and Abilities

• Strong understanding of B2B and B2C customer journey mapping, persona modeling, and value-based messaging
• Demonstratesproficiencyin marketing or product marketing management including participating in market analysis, making sound recommendations to grow revenue, building strategy plans,campaigns and new product developmentlaunches
• Experience in developing internal training programs and supporting salesenablement
• Must have excellent interpersonal skills; both verbal and written skills are essential
• Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holders
• Should have a flexible mindset and be comfortable working in ahigh-pace environment
• Ability to adhere to deadlines, SOPs, and brand standards
• Familiarity withcampaign management systems (Wrike, Asana, Trello, etc.)

Education and Experience

• Bachelor’s Degree required; BS/BA in Marketing or Business Preferred (MBA a plus)
• 5-8 years of experience in marketing, product marketing, marketresearchor related field
• Healthcare, therapy,ormedical experience a plus

Work Environment & Physical Demands

Incumbent works from home and is expected to maintain a safe, productive work environment with secure internet access.

Travel

May work remotely from home. Travel tothe

Princeton, NJ or within the continental United States is required2x/yearfor team off-sites and annual companymeeting.

Occasional travel throughout the year within the continental United Statesfor trade shows and other marketing activitiesis also required.

Accommodations

To perform this job successfully, an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the…