Director, Marketing - Ophthalmology

Company Overview

ANI Pharmaceuticals, Inc. is a diversified bio-pharmaceutical company serving patients in need by developing, manufacturing, and marketing high quality branded and generic prescription pharmaceutical products. Our team is focused on delivering sustainable growth by building a successful Purified Cortrophin Gel franchise, strengthening our generics business with enhanced development capability, innovation in established brands and leveraging our North American manufacturing capabilities.

At ANI Pharmaceuticals, there are opportunities to contribute to our purpose every day. We value authenticity, knowledge, and hard work, we strive to celebrate our employees in a positive environment. Our culture empowers everyone to be successful and apply our full potential.

ANI Pharmaceuticals Inc is looking for a Director, Ophthalmology Marketing to join our organization, reporting to the Sr. Director of Ophthalmology Marketing. This role will be based in an office in the Princeton, N.J. area with a 3 day per week in office expectation.

Working with the Senior Director, Ophthalmology Marketing, this individual will assist in developing and executing the optimal promotional strategy and tactical mix to increase product awareness, conversion and utilization of our products among target customers.

The successful candidate will possess and demonstrate outstanding marketing acumen with strategic problem- solving skills that can work collaboratively with multiple stakeholders. The ideal candidate will have experience in the ophthalmology and retina space. Experience marketing a product in a competitive space with a track record of market growth is desired.

The Director, Ophthalmology Marketing will be responsible for marketing efforts across the relevant ophthalmology and eye care markets. This position is a unique opportunity to establish and build ANI’s presence in the ophthalmology space and to contribute to the buildout of the marketing function at ANI.

• Develop and execute the promotional strategy for ILUVIEN and PCG in the retina and ophthalmology space.
• Develop and refine the ILUVIEN and PCG positioning & messaging for HCPs, patients, office staff, and other relevant stakeholders.
• Lead the development and execution of compelling, insights-driven tactics in several HCP marketing channels for ILUVIEN and/or PCG to drive belief and behavior change, including
  • Personal promotion – visual aids, sales collateral, in-office educational programs
  • Peer-to-peer – speaker program content development, speaker program operational planning, speaker bureau recruitment, and other peer-to-peer tactics across non-personal channels
  • Conferences – conference booth and collateral development, customer and thought leader engagement, conference surround strategy, and other conference engagement opportunities.
• Lead planning and execution of advisory boards and other HCP and Patient insights gathering initiatives.
• Guide marketing initiatives and tactics through the MLR (medical, legal, regulatory) review process.
• Depending on interest and opportunity, develop and execute tactics across other promotional channels or target audiences (digital/non-personal, payer/access).
• Ensure appropriate analytical plans are developed and executed to measure promotional program effectiveness, efficiency, and ROI.
• Manage marketing agencies and external partners to develop assets, campaigns and execute programs targeted to potential patients.
• Manage brand/channel marketing budget to maintain appropriate levels of spending within overall ophthalmology marketing budget.
• Collaborate with the other commercial team members:
  Marketing, Sales, Sales Training, Strategic Development & Advocacy, Patient Services and Market Access to ensure alignment and/or harmony of the core brand message platform and initiatives across all stakeholder audiences, including physician, payer, consumer.
• Ensure all promotional activities are compliant with all applicable rules and regulations.

• Bachelor’s degree in relevant discipline (life science, marketing, business) is required; advanced degree (Pharm
  
  D, MBA, etc.) is…