Director, Public Relations

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories.

Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories.

Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere.

With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

The Director of Public Relations will provide international brand public relations leadership, focusing on strategic communications for established and emerging brands in a highly competitive global marketplace. You will define, support, manage, and communicate the communications strategy internally and externally to assist in driving revenue and mitigating risk. You will position the brand to drive shifts in preference and buying behavior among target audiences and create and drive strategies across the international markets while maintaining high-quality brand and corporate messaging.

Finally, you will oversee and direct PR agency activities and coordinate closely with the corresponding marketing and product teams.

• Develop and implement comprehensive public relations plans, advise on effective spend and audit/re-strategize executed campaigns, if needed.
• Create and implement brand awareness public relations campaigns in multiple, diversified domestic and international markets
• Design tailored in-country public relations campaigns specific to the needs of target countries.
• Work with partner networks and resellers to evaluate business needs, create and review public relations plans and strategize tactical campaigns.
• Adhere to ethical standards and comply with the laws and regulations applicable to your job function

• Bachelor’s degree in communications, Marketing, Journalism or related field
• MBA preferred

• 10+ years of public relations/communications experience are required or an equivalent combination of education and experience from which comparable knowledge and abilities can be acquired is necessary
• PR Agency experience a plus
• Experience developing social media strategy a plus

• A strong record of performance in…