Senior Manager, Omnichannel Strategy-Oncology

At Genmab, we are dedicated to building extra[not]ordinary futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Role The Senior Manager, Omnichannel Strategy will serve as the omnichannel strategy lead for EPKINLY, Genmab's marketed hematology brand in the US, with responsibility spanning the in-line business and key upcoming indication launches. This critical role will report to the Director of Omnichannel Strategy and be expected to work within the US Marketing & Sales Team as well as with key cross-functional teams across Genmab and our alliance partner.

This position will have the opportunity to shape the brand's overarching omnichannel strategy while leading key aspects of its execution alongside internal teams and agency partners. Success in this role will require strong omnichannel strategy and channel execution experience, marketing & data operations knowledge, an understanding of the pharma/biotech and hematology/oncology space, and the ability to operate in an emerging/developing organization.

This role will be based out of our Princeton, NJ Office.

Work arrangement:

This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.

Responsibilities Serve as the digital SME & business partner to the EPKINLY brand team, US Marketing & Sales Team, and supporting Genmab cross-functional teams

Seamlessly integrate omnichannel strategies into the overall product brand plan, spanning in-line performance, upcoming indication launches, and lifecycle planning across a multi-indication marketed brand

Design, implement, and optimize omnichannel customer journeys across priority audiences (HCPs, patients, and care partners), ensuring targeted, personalized, and compliant engagement

Shape tactical plans, pull through prioritized tactics, and become immersed in the overall brand vision & strategy set by Genmab leadership

Manage agency partner work streams and deliverables, supporting scopes of work, budgets, timelines, and clear ways of working

Ensure data is a priority, that it is captured, and measurement strategies are designed at the onset; support dashboards and test-and-learn initiatives to optimize omnichannel performance

Support compliant innovation pilots leveraging AI, dynamic content, and personalization technologies, partnering with Regulatory, Legal, and Medical through promotional review

Ensure perspectives from key stakeholders (Ops, Privacy, Data Science, Regulatory, IT) are accounted for early and often as the brand and its data ecosystem mature

Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience across HCP and patient audiences

Stay abreast of industry trends and promotional opportunities and promote best practices…