Digital Content & Creative Manager

At Dr Reddy's "Good Health Can't Wait"
By joining Dr Reddy’s, you will contribute to making the breakthroughs of tomorrow a reality today! From making medicines more affordable to discovering innovative treatment options to satisfy unmet medical needs, we are dedicated to helping people lead longer and healthier lives. We are seeking dynamic and energetic individuals ready to inspire, ready to make a difference for their community and every community.

Diversity, Equity & Inclusion
dy’s, we are deeply committed to building a diverse, equitable and inclusive workplace where everyone belongs and is valued for their contributions to the team. We are most interested in finding the best candidate for the role and are open to exploring candidates with a less traditional background.

Help Shape the Future of Consumer Health

We're looking for a creative, digitally savvy, and hands-on consumer marketer to help bring our health and wellness brands to life.

This is a role for builders. You'll personally create content, experiment with new ideas and technologies, and help shape how consumers discover, understand, and shop for our products. You'll work across multiple consumer brands and digital channels, combining creative judgment, consumer insight, ecommerce expertise, and AI-powered tools to create content that captures attention, communicates product differentiation, and drives engagement and conversion.

• Develop consumer-facing digital content across multiple health and wellness brands and channels, including ecommerce, DTC websites, social media, CRM/email, paid media and organic content.
• Personally create and adapt content across formats, including digital imagery, ecommerce assets, social content, video, product education, advertising copy and other consumer-facing creative.
• Create and optimize ecommerce content across Amazon, DTC websites and other digital retail environments, including PDP copy, imagery, video, enhanced content and conversion-focused product storytelling.
• Translate consumer insights, product benefits and brand positioning into simple, compelling content that helps consumers understand why a product is right for them.
• Adapt strong ideas across channels and formats to increase both the quality and volume of content we produce.

• Use AI and other creative technologies to accelerate ideation, creation, editing, personalization, optimization and repurposing.
• Personally work with digital creative tools such as Canva, Adobe or similar platforms to develop and refine content.
• Stay current on emerging AI, content and digital marketing tools, experimenting with new capabilities rather than relying solely on established ways of working.
• Identify opportunities to use technology and automation to improve both content effectiveness and team productivity.

• Help shape each brand's voice, creative expression and digital presence.
• Work hands-on while also partnering with agencies, creators, influencers, affiliates and freelancers to bring larger initiatives to life.
• Provide clear creative direction and briefs to external partners and improve or refine work when needed.
• Manage content workflows from ideation through review, approval and launch.
• Use ecommerce, SEO, social and performance insights to continuously improve content.
• Help identify what should be created in-house versus where specialized external support will produce a better result.

We're looking for someone who is as comfortable making as they are managing
.

You personally create and refine content while also directing agencies, creators and other external partners. If your experience has primarily involved briefing and managing agencies rather than personally creating digital content, this is unlikely to be the right role for you.

What Makes You a Great Fit

• 5+ years of experience developing consumer-facing digital content for consumer brands, ideally in consumer health, wellness, beauty, personal care, food/beverage, ecommerce, DTC or another consumer-driven category.
• Demonstrated experience creating content designed to influence consumer consideration, conversion and purchase, rather than primarily corporate communications or editorial content.
• Strong portfolio showing work you personally created or played a substantial hands-on role in developing across multiple digital…