Education Cloud Consultant
Listed on 2025-12-02
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IT/Tech
IT Consultant, Digital Marketing
About the Salesforce Certified Education Cloud Consultant Exam
The Salesforce Education Cloud Consultant credential is designed for consultants who have experience implementing Salesforce Education Cloud solutions in a customer-facing role.
- Content: 60 scored, multiple-choice/multiple-select questions and up to 5 non-scored questions
- Time allotted to complete the exam: 105 minutes
- Passing score: 67% (41 out of 60 questions)
- Registration fee: USD 200, plus applicable taxes as required per local law
- Retake fee: USD 100, plus applicable taxes as required per local law
- Determine the solution set that satisfies customer requirements (marketing and engagement, recruitment and admissions, student experience, and advancement and alumni relations).
- Explain the Education Cloud solution for K-12 customers.
- Discuss the capabilities and considerations of Education Cloud, including compatibility with other Salesforce products and features.
- Install and configure Education Cloud.
- Facilitate a successful implementation (plan, gather requirements, design, build, test, document, deploy, and optimize).
- Illustrate governance, change management, staffing, implementation strategies, deployment considerations, and adoption best practices including community resources for long-term solution success.
- Evaluate the similarities, differences, and relationships between Education Cloud account model considerations and standard Salesforce Account-Contact data models.
- Design an appropriate and scalable solution for education customers.
- Locate community and open-source solutions and resources.
- Decide when to use Education Cloud, other Salesforce solutions, community open source solutions, and third-party applications.
- Evaluate integration considerations for connecting systems in an Education Cloud implementation.
- Distinguish between reporting solutions in Education Cloud.
- Demonstrate when a data analytics solution is appropriate.
5.1 Domain Expertise: 18%
- Education Cloud:
Set of solutions and products to empower education institutions with the technology needed to manage the entire K-20 student lifecycle - Admissions Connect is a recruiting and admissions tool that streamlines application review, drives applicant engagement and facilitates collaboration across team
- Both Pardot and Marketing Cloud can be used for
- Email Campaigns
- Landing Pages
- Basic Forms
- Pardot vs Marketing Cloud
Pardot
Marketing Cloud
Lead Scoring & Distribution Overall Brand Journeys & Messaging
Lead Scoring Transactional messages
Lead Distribution Promotional Messages
Sales Alert Web Behavior Tracking
Social Ads
Pardot Marketing Cloud Lead Scoring & Distribution Overall Brand Journeys & Messaging Lead Scoring Transactional messages Lead Distribution Promotional Messages Sales Alert Web Behavior Tracking Sales Cloud Feature Mobile Social Listening Social Ads Pardot vs Marketing Cloud
- Salesforce Engage (a Pardot add-on) is designed to align sales and marketing teams
- Key Features of Salesforce Engage
- Engage Campaigns: Launch 1:1 or 1:many campaigns directly from Salesforce using marketing-approved content
- Engage Alerts: View real-time prospect activity in a card-based column view
- Engage Reports: Analyze lead/contact interactions with Engage Campaigns
- Engage for Gmail and Outlook: Send trackable emails directly from Gmail and Outlook
- K-12 Architecture Kit is a single architecture for schools to collaborate around 360-degree views of students’ needs
- Education Data Architecture (EDA) is a data architecture designed for educational institutions
- Standard Objects
- Account
- Contact
- Lead
- Case
- Key EDA Objects
Object
Description
Address Address information for an Account or Contact. Allows for multiple and seasonal addresses
Application Track information about a prospective student’s application to your institution, from submittal through decision
Test An instance of a student taking a test
Tes…
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