Social Media Manager

Purpose/Objective

As both a top-level strategist and in-the-trenches producer, the Social Media Manager will develop, manage, and enhance the school’s overall social media presence to drive recruitment and brand related activities as well as key strategic initiatives. Reporting to the Director of Strategic Marketing and Communications, the Social Media Manager will partner with Mar Comm team members, students, faculty, and staff to identify and tell timely and engaging stories from the daily life of the school and create compelling content that engages current families, prospective families, and alumni and affirms the value of a Moses Brown education.

Responsibilities will include but are not limited to: strategic planning and analysis; direct management of institutional social media channels and tools; collaborative management/oversight of department level social media channels; and generation of on-brand content. Develop and implement comprehensive social media strategies, campaigns, and content across school accounts, at both the institutional and department level, in order to increase audience acquisition, drive follower engagement, increase the school’s visibility, enhance brand, and disseminate relevant and useful information.

• Develop and implement comprehensive social media strategies, plans, and content across school accounts in order to increase the school’s visibility and audience acquisition, enhance the school’s brand, and drive audience engagement and action.
• Create and execute a social media content calendar that aligns with the school’s admissions cycle and marketing goals as well as key events throughout the year.
• Track and analyze social media metrics, providing regular reports that utilize data to inform future strategies.
• Maintain awareness of evolving best practices to develop and iterate social media policy and protocol recommendations.
• Stay attuned to the social media landscape:
  Identify emerging trends, platform updates, and relevant cultural moments, and pivot quickly to integrate them into our strategy.

• Manage institutional social media accounts, which may include but are not limited to Instagram, Facebook, Linked In, You Tube, and Tik Tok.
• Monitor accounts and participate in conversations when appropriate, facilitating community engagement and responding to comments and messages in a timely and professional manner.
• Monitor content posted by student clubs and activities, ensuring that they adhere to social media policies and best practices.
• Uphold brand consistency across all platforms and manage brand reputation, escalating potential issues if and as needed.

• Develop, curate, and publish engaging content, including videos, photos, stories, and live broadcasts that reflet the vibrancy of school life, such as classroom and extracurricular activities, student achievements, faculty spotlights, alumni success stories, and school events.
• Collaborate with MB Mar Com team members and various school departments and divisions (such as admissions, advancement/alumni, athletics, arts, auxiliary programs, and the upper school) to help source and create relevant content.
• Attend and post about school events, programs, lectures, and activities on a regular basis.
• Assist in implementing time-sensitive content to communicate school closings or class cancellations due to weather or other emerging situations.
• Contribute to broader storytelling projects and repurpose content for advertising campaigns, web pages and posts, and newsletters when appropriate.

• Develop opportunities for student leadership and engagement.
• Recruit, mentor, supervise, and assess student interns.

• Perform other related and all school duties as assigned, including flexibility for evening and weekend hours as assigned and needed.

Bachelor’s degree is required; major in social media management, digital marketing, communications, journalism, or other related discipline is preferred.

• 3-5 years prior experience managing professional social media accounts.
• Demons…