RI Sales Rep - Narragansett Brewing

RI Sales Rep - Narragansett Brewing Co.

Join  as a RI Sales Rep for Narragansett Brewing Co. The following details describe the role.

Located in Providence, RI, Narragansett is New England's oldest brewery with roots dating back to 1890. It is the 19th largest craft brewer in the U.S., still growing. Known for its award‑winning heritage American Lager, it also brews an assortment of craft beers at its Providence brewery and was named the 2024 large craft brewer of the year by Brewbound.

We are currently seeking an outgoing and dynamic salesperson to drive our business at retail in Rhode Island and nearby markets. In this role, you will work with Narragansett Management and local distributors to close new accounts, service and increase distribution with existing customers, build the brand’s market presence, and drive consumer trial and awareness. We are looking for a competitive salesperson who likes to hunt for new business and thrives on winning.

• Responsible for growing Narragansett Brewing Company sales volume and market share in RI and potentially in adjoining counties in SE Mass (Bristol County) & SE CT (New London County)
• Build relationships with key distributor players such as supervisors and sales reps who manage the business in each market; engage with them on retail call results and follow‑up as needed
• Develop and make sales presentations to high ACV retail accounts; establish call frequency and drive business growth
• Grow new on‑premise business by identifying target opportunities and working relentlessly to close the sale
• Conduct promotions and samplings as needed (typically 2‑3 × per month) at top accounts and new accounts to drive sales & awareness
• Execute and track Narragansett distributor and brewery programs & trade deals; ensure retail distribution and display targets are achieved; track customer‑level sales and analyze the business to identify opportunities and gaps to achieve sales objectives
• Merchandise stores and bars with signage & other forms of brand presence improvements (i.e., displays, signage placements, & cooler shelf resets) to maximize Narragansett visibility at retail
• Build competitive knowledge within the local & national beer industry landscape – what brands are excelling or struggling
• Identify PR & promotional opportunities that reach our target audience
• Create relationships with local business influencers in SE New England (distributor, retailer, press, social media, consumer) and conduct meet & greets with them at the brewery
• Utilize social media to promote new customers & events – work closely with Narragansett marketing team to ensure company pages are promoting events, and to secure staffing when needed
• Gather content (photos, videos, etc.) for the ‘Gansett’ social media channels
• Complete and submit retail work with market visit reports through the Karma/VIP App on a weekly basis to distributor sales management / brewery sales management
• Educate distributor sales reps/merchandisers on Narragansett products to help them achieve Narragansett sales and distribution goals
• Fiscal responsibility to manage trade, travel, entertainment, and price promotional budgets
• Responsible for coaching distributor merchandisers / salespeople in properly displaying, merchandising, & rotating product to keep our products turning & fresh at retail

• 2 to 5 years of sales experience (preferably within the beverage industry)
• Strong coaching, communication and selling skills
• Ability to influence, build rapport, and motivate strong relationships with wholesaler sales reps, wholesaler management, and key retail customers
• Has the experience and ability to put together good sales presentations
• Good understanding of the 3‑tier DSD (distribution) system
• Bachelor’s Degree in Marketing or Business Management preferred
• Experience on a team (selling or otherwise)

• Good computer skills and is knowledgeable/experienced with PowerPoint, Excel and Word; experience with VIP / Karma or other sales apps would be a bonus
• Have good analytical skills
• Good at identifying opportunities and developing solutions
• Re…