Vice President, North America Sales Development

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Location:

Providence, RI, US, 02903

Requisition

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities.

Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit  .

The Vice President, North America Sales Development sets strategy and leads the capabilities that drive sustainable lottery sales growth across North America while delivering contract-required marketing support services. The role leads team of analysts that translate customer, market, retail and sales data into actionable growth strategies and helps lotteries optimize game portfolios, retail execution and player engagement. The position leads an integrated organization spanning customer growth, growth implementation and lottery marketing data management, bringing together capabilities historically associated with Same Store Sales, Field Marketing, Retail Sales and Execution, and Strategy and Planning.

Direct additional group functions: customer sales and performance reporting, sales forecasting and budgeting, marketing services for RFP responses.

This executive serves as a senior strategic partner to N. American lottery customers and internal leaders, connecting customer opportunities with analytics, forecasting, portfolio strategies, commercial recommendations and disciplined execution. The role establishes priorities, allocates resources and builds scalable capabilities that enhance customer decision-making and deliver measurable growth outcomes.

• Set the North America Sales Development Strategy: Define the vision, priorities, operating model, and resource allocation needed to drive sustainable customer and same-store sales growth in alignment with enterprise and Global Lottery objectives.

Lead Customer Growth and Strategic Engagement: Partner with senior customer and account stakeholders to identify growth opportunities, translate insights into actionable strategies, and ensure plans move from analysis through execution with clear ownership, milestones, and performance measures.

Direct Data, Analytics, and Business Insights: Provide strategic direction for lottery marketing data management, sales and retail analytics, forecasting, reporting, and insight generation. Champion greater automation, standardization, and scalable decision support.

Build an Integrated, Cross-Functional Growth Model: Connect Sales, Account Management, Marketing, Product, Portfolio, Finance, Retail, Technology, and Business Proposals around priority customer opportunities, establishing clear accountability and minimizing duplication.

Represent the Business with Customers and Executives: Lead high-profile customer and executive engagements, influence strategic decisions, support major presentations and RFPs, and represent the organization on matters of significant commercial importance.

Oversee Marketing Services Delivery: Collaborate with Sales Development account leads, Brightstar General Managers, and Marketing teams to deliver effective marketing support aligned with customer needs and expectations.

Lead Marketing Services RFP Strategy and Content: Serve as the primary subject matter expert and coordinator for marketing services content within U.S. RFP responses, partnering with Sales Development, Portfolio Management, Retail Strategy, Market Insights, and Marketing teams.

Direct U.S. Lottery Sales Forecasting: Provide leadership and oversight of lottery sales forecasting in partnership with Marketing and Sales Development leadership, Operations, and Finance.

Build a High-Performing Organization: Lead and develop senior leaders, managers, and subject matter experts. Establish clear accountability, strengthen succession planning, and build organizational capabilities in customer growth, analytics, strategic influence, and execution.

Deep…