Field Marketing Specialist

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high‑performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close‑knit, high‑functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities—ready or not, they'll find you.

From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.

As a Field Marketing Specialist, you'll play a key role on our Global Field and Demand Gen Marketing Team, bridging the gap between thoughtful marketing strategy and sales growth. Your impact comes from planning and running campaigns, events, and programs that accelerate our pipeline and deliver bottom‑line results. You'll partner closely with sales, marketing, and cross‑functional stakeholders, bringing creative ideas to life and supporting initiatives that generate qualified leads.

If you're motivated by direct, hands‑on impact and thrive in a collaborative environment, this role is for you. Our field marketing efforts are essential to connecting regional and industry‑specific audiences with the right sales opportunities. By executing both strategic and tactical programs, this role helps build a robust pipeline, accelerates deals, and drives revenue. You'll be at the center of local campaigns and events, working side‑by‑side with our sales teams to turn marketing efforts into tangible business outcomes.

• You take initiative and proactively move projects forward, understanding goals and delivering results independently.
• You communicate clearly, provide timely status updates, and collaborate positively with internal teams—especially when executing details or resolving roadblocks.
• You ensure all lead flow from field programs is seamless, supporting conversion from marketing automation systems to sales follow‑through.
• You manage multiple events and programs at once, demonstrating strong project management and rigorous attention to detail in every asset and touchpoint.
• You make decisions using data, leveraging tools like Salesforce to track metrics, share insights, and inform ongoing improvements.
• You assist in tracking budgets, ensuring responsible spend and maximizing ROI on marketing initiatives.
• Your execution is always customer‑focused, delivering a positive experience at every interaction.

• Gain hands‑on experience running high‑impact campaigns in a fast‑growing, innovative organization.
• Access ongoing mentorship and professional development opportunities tailored to marketers.
• Build cross‑functional connections, working closely with sales, product, and content teams.
• Grow your career in field marketing, with opportunities for advancement and recognition as your impact grows.

• Partner with the Head of NA Enterprise Field Marketing and cross‑functional teams to develop and execute strategic plans that drive pipeline growth.
• Champion Account‑Based Marketing initiatives and support logistics for field events, webinars, and sponsor ships to accelerate targeted accounts.
• Own end‑to‑end coordination—budgets, scheduling, follow‑up, and reporting—ensuring programs generate and convert qualified leads.
• Measure and analyze campaign performance using metrics tied to pipeline and revenue impact.
• Process invoices and expenses accurately to enable clear, real‑time reconciliation.
• Ensure all program assets and communications align with our brand and deliver a seamless customer…