Event Marketing Specialist

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Marketing Regular Full Time Professional Provo, UT, US

The Event Marketing Specialist leads Action Target's tradeshow and event program, managing everything from creative concept and spatial design to logistics, execution, and post-event analysis. This role creates intentional, engaging experiences that strengthen the brand and connect with target audiences.

Primarily focused on event planning, design, and execution, the position also supports broader graphic design initiatives, including marketing collateral, catalogs, and publications.

The ideal candidate combines strong spatial design instincts, creativity, and project management skills to develop compelling event experiences, coordinate vendors, execute successfully, and use results to drive continuous improvement.

• Event Experience Design
  • Lead spatial and experiential design for all AT tradeshow booths and event environments, applying a designer's eye to layout, flow, material selection, lighting, and messaging hierarchy to create environments that feel intentional from the first step in.
  • Develop designs, models, and renderings of booth concepts, product displays, and event layouts; use these as the basis for vendor briefs, internal approvals, and on-site build direction.
  • Translate brand strategy and audience insights into spatial decisions, asking not just "what does this look like" but "what does this feel like and what does it communicate" to each specific audience segment in attendance.
  • Iterate on event concepts based on post-show data, stakeholder feedback, and industry trends, continuously improving the quality and impact of the AT event experience.
  • Collaborate with the Sr. Graphic Designer and Brand & Creative Specialist on booth graphics, large-format printing specs, signage systems, and AV/interactive elements to ensure visual and experiential consistency.
• Event Planning & Coordination
  • Manage the full event lifecycle: research, venue evaluation, contract negotiation, vendor management, logistics, shipping, travel coordination, registration, and on-site execution.
  • Maintain an annual event calendar and proactively flag scheduling conflicts, resource constraints, or lead-time risks to the Marketing Communications Manager.
  • Develop and track event budgets; monitor spending against allocated funds and deliver ROI reporting and post-event performance summaries after each event.
  • Manage and maintain the marketing asset inventory: printed collateral, branded merchandise, booth components, AV and interactive equipment, and structural display hardware.
  • Coordinate travel, accommodations, and logistics for Sales and other internal teams attending events, ensuring a smooth experience for staff on the show floor.
• Event Marketing & Promotions
  • Own event-specific marketing execution: pre-show promotions, email campaigns, and social content that builds anticipation, drives booth traffic, and extends reach beyond the show floor.
  • Ensure brand and messaging consistency across all event touchpoints including collateral, signage, digital promotions, and swag, in alignment with AT brand standards.
  • Manage event-driven social media content across relevant platforms, including pre-event buildups, live coverage, and post-event recaps.
  • Proactively cultivate relationships with industry associations, law enforcement agencies, range operators, and training organizations to identify collaborative event opportunities that expand AT's presence and credibility.
• Graphic Design Support
  • Support the graphic design team on publication collateral including trade catalogs, product…