Senior Manager Business Development
Listed on 2025-12-07
-
Business
Business Development, Business Management
Senior Manager Business Development role at Brightstar Lottery
Location:
Pueblo, CO, US, 81003
Requisition
Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities.
Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit
The Manager, Strategic Business Development serves as a key liaison between the company and lottery customer staff, driving strategic initiatives to maximize sales and market impact. This role is responsible for developing and launching innovative new game concepts, and promotions, conducting market research, and analyzing performance data to inform business decisions and growth strategies.
Responsibilities- Act as the primary point of contact between the company and lottery customer staff to share sales insights, industry best practices, gather feedback, and identify opportunities for growth.
- Lead the development and implementation of new games and promotional strategies tailored to the Colorado market.
- Develop and support player loyalty program strategies and initiatives to enhance engagement and retention.
- Design and present retailer incentive programs that drive sales and strengthen retailer relationships.
- Create and collaborate on second‑chance and bonus draw opportunities to maximize player participation and satisfaction.
- Forecast sales performance using market research and historical data to support strategic planning.
- Coordinate market research efforts in collaboration with corporate research teams and lottery customers.
- Present actionable recommendations to internal and external stakeholders based on research findings and business analysis.
- Manage cross‑functional projects, ensuring timely and successful execution of game launches and promotional campaigns.
- Conduct in‑depth business analysis of new game concepts and promotional initiatives.
- Monitor and evaluate game and promotion performance, including awareness, participation, and sales metrics.
- Prepare detailed reports and communicate findings to senior leadership to guide future strategy.
- Other duties as assigned.
- Act as the primary point of contact between the company and lottery customer staff to share sales insights, industry best practices, gather feedback, and identify opportunities for growth.
- Lead the development and implementation of new games and promotional strategies tailored to the Colorado market.
- Develop and support player loyalty program strategies and initiatives to enhance engagement and retention.
- Design and present retailer incentive programs that drive sales and strengthen retailer relationships.
- Create and collaborate on second‑chance and bonus draw opportunities to maximize player participation and satisfaction.
- Forecast sales performance using market research and historical data to support strategic planning.
- Coordinate market research efforts in collaboration with corporate research teams and lottery customers.
- Present actionable recommendations to internal and external stakeholders based on research findings and business analysis.
- Manage cross‑functional projects, ensuring timely and successful execution of game launches and promotional campaigns.
- Conduct in‑depth business analysis of new game concepts and promotional initiatives.
- Monitor and evaluate game and promotion performance, including awareness, participation, and sales metrics.
- Prepare detailed reports and communicate findings to senior leadership to guide future strategy.
- Other duties as assigned.
- Medical, dental, and vision benefits start on day one of being a Brightstar…
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