Enrollment Communications Specialist, UT Southern; Pulaski, TN

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The Enrollment Communications Specialist (alt title: Enrollment Marketing & Communications Manager) plays a key role in advancing UT Southern’s enrollment goals by creating, coordinating, and delivering targeted communications throughout the prospective student journey. This position develops compelling, personalized messaging across multiple channels—email, text, web, print, and social—to attract, engage, and convert prospective students from inquiry to enrolled Firehawk.

Designs and oversees communication strategies for prospective students and their supporters throughout the entire enrollment journey. Develops targeted, personalized campaigns for recruitment across undergraduate, transfer, and graduate audiences. Creates and refines content for email, SMS, web, and social media channels to support enrollment goals.

Translates UT Southern’s brand and value into clear, student-focused messaging that supports enrollment goals. Develops compelling stories showcasing student experiences, outcomes, and faculty impact. Produces copy and marketing materials—including brochures, digital ads, and presentations—for recruitment events and outreach efforts.

Collaborates with admissions and marketing teams to ensure communications align with recruitment strategies. Works with web and digital staff to keep admissions content updated, accessible, and optimized. Supports key campus events—such as preview days, orientations, and open houses—by developing communication plans and materials.

Monitors and reports on communication campaign performance and enrollment funnel engagement to track conversions. Uses data insights to continually refine messaging and outreach strategies. Maintains up-to-date knowledge of best practices in enrollment marketing and communications.

• Bachelor’s degree in communications, marketing, journalism, or related field.
• 2–5 years of professional experience in communications, enrollment marketing, or related area.
• Strong writing and editing skills with an eye for personalization and storytelling.

• Experience with CRM or marketing automation platforms (e.g. Slate, Element
  451, or similar)
• Experience of higher education admissions and recruitment communications preferred.

Located in southern middle Tennessee, UT Southern is about 70 miles south of Nashville and 40 miles north of Huntsville, Alabama. The campus is nestled in the small community of Pulaski and currently enrolls about 800 students a year.

UT Southern is the newest campus to join the UT System, evolving from UT’s acquisition of Martin Methodist College in 2021. Students enrolling at UT Southern enjoy a private-college experience at an affordable, public-school cost. Among the many advantages are low student-teacher ratios and high classroom personalization. More than 30 academic programs of study are available through the divisions of business, education, humanities, mathematics and sciences, nursing and social sciences.

UT Southern is a college community where friends become family, where learning leads to doing and where everyone sees opportunity.

• Entry level

• Full-time

• Marketing, Public Relations, and Writing/Editing

• Higher Education