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Job Description & How to Apply Below
About the role ALIV is building a marketing function the way the rest of the business is built — premium, doctor-led, evidence-anchored, and deeply specific to the founder/CXO audience it serves. We are not a biohacking brand, not a wellness influencer brand, and not a clinic chain. We are something different and the marketing has to read that way at every touchpoint.
We're hiring a 360° marketing person who can own brand, content, paid, organic, local, partnerships, and email — not as a specialist in one of them, but as the connective tissue across all of them. You'll work alongside the founder, a future analytics hire, agency partners, and the content/clinical team to turn ALIV into the most clearly positioned regenerative wellness brand in India.
This is a full-stack role at a scaling startup. The channels are already running. The frameworks are already locked. What's missing is a senior operator who can hold them all together, raise the quality bar, and free the founder from being the marketing bottleneck.
Reporting & team
Reports to:
Founder / CEO, Marketing Head
Works alongside: Founder, Medical Director, performance marketing agency, content writer(s), data analyst, front desk teams across locations
Stakeholders: Founder, location leads, clinical leadership
Core responsibilities
1. Brand & positioning stewardship
Be the daily owner of ALIV's brand voice, visual identity, and positioning across every surface
Enforce the locked positioning: doctor-led, regenerative wellness, "another conversation beyond traditional medicine" — not biohacking, not influencer wellness, not clinic chain
Maintain the dual narrator system: doctor-led on the brand, "human engineer" on the founder
Guard the four content pillars: founder journey & self-experimentation; science made accessible; behind the scenes; cultural shift
Hold the line on tone: no superlatives, no hype, specificity over claims, contrarian-but-accurate
2. Content engine
Own the content calendar across Linked In (brand + founder), Instagram, You Tube, the ALIV blog, and email
Brief and quality-check writers, designers, video editors, and external creators
Use ALIV's existing skill stack (content writer, blog engine, peptide auditor, wellness auditor) as production infrastructure
Repurpose long-form (consults, audits, founder voice notes) into platform-native short-form
Drive the editorial standard: every piece either teaches, repositions, or reveals — never fills
3. Performance marketing & paid
Manage the paid marketing agency relationship and own the brief from ALIV's side
Day-to-day oversight of Google Ads (multi-campaign), Meta Ads, and any future channels
Own creative testing pipeline, landing page experiments, and conversion funnel optimisation
Coordinate with the analytics owner on attribution, CAC, payback period
Decide what gets amplified — and what stays organic — based on validated performance, not vanity
4. Organic social & community
Manage ALIV's Instagram, Linked In (brand), You Tube, and any community surfaces
Execute the locked Instagram organic reach recovery plan: detox window, organic-only validation, then paid amplification only behind validated content
Daily community management — DMs, comments, qualified lead handoff to front desk
Cross-platform native versioning (Linked In is not Instagram is not Whats App)
5. Local SEO & Google Business Profile
Own GBP for Pune and Mumbai (and Bengaluru at launch)
Categories, descriptions, services, posts, photos, Q&A, review velocity
Local SEO landing pages (/location/pune and equivalents), schema markup (Local Business / Medical Business)
Standalone therapy and condition pages — peptides, sleep, fatty liver, NAD+, etc.
6. Partnerships & PR
Identify and execute brand partnerships that match ALIV's premium ICP (founder communities, premium fitness, high-end hospitality, professional networks)
Manage media and PR opportunities — earned coverage, podcast placements for the founder, expert quotes for the medical leadership
Co-marketing with aligned brands and selected practitioners
7. Email & CRM marketing
Build the email and Whats App lifecycle:…
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