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Job Description & How to Apply Below
Location:
Pune (On-site)
Type: Full-Time
Timings: 3:00 pm
-12:00 am Self travel
Experience:
5–8 years in Paid Search / Paid Media (with leadership experience)
Job Summary
We are seeking a results-driven PPC Lead to own and scale our paid advertising efforts across Google Ads, Bing Ads, and other paid media channels. The ideal candidate will combine strategic thinking with hands-on execution, leading campaign performance, managing budgets, and mentoring junior team members to drive measurable growth.
Key Responsibilities
• Lead end-to-end PPC strategy and execution across platforms such as Google Ads, Microsoft Ads, and Paid Social (as applicable)
• Plan, launch, optimize, and scale search, display, remarketing, and shopping campaigns
• Own performance metrics including ROAS, CPA, CAC, CTR, and conversion rates
• Conduct keyword research, audience targeting, ad copy testing, and bid strategy optimization
• Manage and allocate monthly ad budgets efficiently to maximize ROI
• Analyze performance data and deliver actionable insights through regular reporting
• Collaborate with SEO, content, design, and product teams to align messaging and funnels
• Stay updated on PPC trends, platform updates, and best practices
• Lead, mentor, and review the work of PPC specialists and analysts
• Identify automation opportunities using scripts, rules, and third-party tools
Required
Skills & Qualifications
• 5+ years of hands-on experience managing large-scale PPC campaigns
• Strong expertise in Google Ads and Google Analytics (GA4)
• Proven track record of driving growth and improving ROI
• Experience managing high monthly ad spends
• Strong analytical skills and data-driven mindset
• Excellent communication and stakeholder management skills
• Experience with A/B testing, landing page optimization, and conversion tracking
Preferred Qualifications
• Google Ads Certification
• Experience with SA360, DV360, Meta Ads, Linked In Ads, or other paid platforms
• Familiarity with CRO tools, attribution models, and marketing automation
• Agency or high-growth startup experience
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