Senior Content Writer

Job Title:

Content Marketing Specialist

Location:

Pune, Maharashtra

Experience:

6+ Years

Employment Type:

Full-Time

Company Name:
Opus Technologies

About the Role:

We are seeking a dynamic Content Writer to own and scale our end‑to‑end content strategy across Linked In, website, campaigns, and brand assets. This role sits at the intersection of brand, demand generation, and leadership storytelling—driving thought leadership, strengthening market positioning, and supporting GTM priorities. The Content Lead will work closely with marketing, C‑suite leaders, and subject-matter experts to craft compelling narratives that elevate the company’s voice, accelerate growth, and enhance executive visibility.

This is a high-impact role for a seasoned B2B content professional who can balance strategic thinking with hands-on execution.

Key Responsibilities:

Linked In & Thought Leadership

- Own the company’s Linked In presence and content strategy.
- Run a monthly content calendar covering POVs, thought leadership, case studies, culture, and people stories.
- Partner with leadership to strengthen executive visibility through consistent storytelling.

Paid Linked In Campaigns

- Plan and execute paid campaigns, boosts, and sponsored ads.
- Collaborate with growth teams to promote key content, events, and reports.
- Track performance and optimize messaging and formats.

Thought Leadership Program (Opus)

- Lead the end-to-end thought leadership engine.
- Manage SME‑driven and externally authored content.
- Maintain voice, narrative quality, and alignment with GTM and business priorities.

Website Content & Copy

- Own website copy, structure, and ongoing content updates.
- Work with design, SEO, and leadership to ensure strong positioning and value articulation.
- Keep case studies, solution pages, and portfolio narratives current.

Campaign Content Development

- Develop content for integrated campaigns, events, launches, and announcements.
- Ensure unified messaging across digital, social, website, paid media, and sales assets.

Sales & Brand Enablement

- Support RFP content creation and refinement.
- Contribute to Analyst Relations submissions.
- Maintain brand assets—corporate decks, brochures, one‑pagers, case studies, and datasheets.

Skills & Experience Required:

- 6+ years in B2B content marketing (tech/SaaS/fintech preferred).
- Strong understanding of Linked In as a brand and growth channel.
- Proven experience running structured thought leadership programs.
- Ability to collaborate with CxOs, SMEs, agencies, and writers.
- Exceptional storytelling and simplification of complex ideas.
- Experience balancing brand, demand-gen, and sales enablement content.
- Strong project management, editorial judgment, and stakeholder communication skills.

Why Opus Technologies?

Opus Technologies is shaping the future of Banking & Payments. With experience building highly innovative solutions and products, we combine our deep technology proficiency with unmatched domain expertise in Banking, Payments and Fintech, enabling us to deliver unparalleled quality and value in everything we do.

We’re headquartered in Alpharetta, Georgia, USA and our offshore software development center based out of Pune & Hyderabad offices in India.

It is not just a tech company - we are a digital transformation partner to some of the world’s leading financial institutions. Our teams specialize in building scalable, secure, and innovative solutions in issuing, acquiring, switching, digital wallets, and real-time payments. At Opus Technologies, we don’t just build software—we engineer solutions that transform industries. As a fast-growing digital transformation partner, Opus empowers global enterprises with cutting-edge technology across Cloud, Data, AI/ML, Dev Ops, and Product Engineering.

Learn more:
Modern Digital Payment Transformation Solutions | Opus Technologies