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Job Description & How to Apply Below
About the role ALIV is scaling across three cities, multiple revenue lines (IV therapies, peptides, autologous cell therapy, PRP, exosomes, supplementation), and multiple acquisition channels (Google Ads, Meta, GBP, organic, partnerships). The numbers are everywhere and the founder is currently the bottleneck on most of them.
We're hiring a Data Analyst & Excel Expert to own the numbers layer of the business — marketing, clinical operations, financial, and inventory — and turn it into decisions the leadership team can act on weekly.
This is not a reporting role where you build a dashboard once and walk away. This is a sit-next-to-the-founder role where the question shifts every week and the answer needs to be defensible by Friday.
Reporting & team
Reports to:
Founder / CEO
Works alongside: Marketing lead, clinical operations, front desk teams, performance marketing agency, finance support
Stakeholders: Founder, Medical Director, location leads
Core responsibilities
1. Marketing performance analytics
Own the analytics layer across Google Ads (multi-campaign), Meta Ads, GBP (Pune + Mumbai), Instagram, Linked In, and partner channels
Track and report: cost per lead, cost per consult, cost per client, channel ROI, blended CAC, payback period
Maintain attribution logic across lead source → consult → protocol commit → retention
Flag underperforming campaigns within the week, not the month
2. Client lifecycle & clinical operations analytics
Build and maintain the client journey funnel: lead → consult booked → consult attended → protocol committed → protocol completed → retained → expanded
Track per-therapy economics: revenue, gross margin, repeat rate, attach rate
Per-location performance comparison (Pune vs Mumbai vs Bengaluru as it launches)
Protocol completion rates, drop-off points, retention cohorts
3. Financial modelling & reporting
Maintain the master pricing model and scenario tools (standard pricing, Family & Friends rate, partnership discounts, package economics)
Build the weekly leadership scorecard and monthly review pack
Location-level P&L tracking
LTV / CAC modelling per acquisition channel and per ICP segment
4. Inventory & supply analytics
Track peptide vial inventory across locations (multi-SKU, multi-vendor, import lead-time)
IV supplies, consumables, and consult-level utilisation
Demand forecasting tied to protocol pipeline
Reorder triggers and vendor performance tracking
5. Dashboards, automation, and tooling
Build and maintain Excel / Google Sheets dashboards that update without manual intervention
Power Query, Power Pivot, complex formulas, pivot architecture — at expert level
Looker Studio or equivalent for client-friendly dashboards
Integrate with workflows where helpful (we already use for automations)
Connect data sources (Ads platforms, CRM, calendar, GBP, finance) into a coherent reporting layer
6. Ad-hoc analysis & decision support
Translate founder/leadership questions into the right cut of data
'Should we run this campaign' 'Is Mumbai actually paying back' 'What's the real margin on the 12-week protocol' — these land on your desk and come back with an answer and a recommendation
Pressure-test pricing changes, package structures, partnership deals before they go live
Required qualifications Expert-level Excel and Google Sheets: Power Query, Power Pivot, DAX, advanced formulas, pivot architecture, complex dashboards
3–5 years in a data analyst, business analyst, BI analyst, or revenue operations role — ideally at a startup or scale-up where you owned analytics end-to-end (not a cog in a 20-person team)
Strong working knowledge of digital marketing analytics: Google Ads, Meta Ads Manager, GA4, GBP Insights
SQL — at least intermediate, comfortable writing joins and window functions
Comfortable building reporting on top of CRM data and customer journey data
High proficiency in Looker Studio, Power BI, or equivalent
Preferred qualifications Experience in healthcare, wellness, fitness, premium services, or D2C verticals
Familiarity with Zoho One, , Zapier, n8n, or similar automation tools
Light Python or R for data cleaning / one-off analyses
Prior…
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