Digital Content Analyst

Utilize data and analytics to uncover opportunities and identify projects based on impact and business objectives. Forecast core content metrics in partnership with analytics team and execute to meet targets.
Provide a bridge between the website and content team to identify high-impact projects that enhance user engagement and conversion.
Oversee and manage website content, working with content strategy to craft user journeys that provide value and guide users toward desired actions.
Develop and execute a comprehensive SEO strategy, aligning with SEO best practices, brand guidelines, and business goals.
Monitor, analyze, and report on content performance metrics, translating insights into actionable strategies.
Stay updated with industry trends and best practices in digital content, SEO, and user experience.
What Youll Need to be Successful
Bachelor s degree in marketing, communications, journalism, data analytics or a related field.
5+ years of experience in digital content strategy, web optimization, content marketing, or a similar role.
Strong understanding of SEO, UX, and data analytics tools (Power

BI, Google Analytics, Google Search Console, SEMrush , Ahrefs, etc.) with a proven track record of using data to generate insights and hypothesis, ultimately setting plans for optimization on volume of qualified traffic and conversion rate.
Excellent writing, editing, and communication skills, with examples of digital content creation and development.

Experience with A/B testing and content experimentation to drive optimization.
Strong project management skills with the ability to juggle multiple priorities.
Experience collaborating with cross-functional teams, including UX design, Content Strategy, SEO, development, and marketing.
Ability to think strategically and execute efficiently in a fast-paced environment.
Background in digital marketing, conversion rate optimization (CRO), or customer journey mapping.
Familiarity with Adobe Experience Manager, HTML, CSS, and front-end web development (a plus but not required).